Founded in 1959, Amway launched a direct sales business model. The original product offered by Amway was Liquid Organic Cleaner. It was the first concentrated, bio-degradable, and environmentally friendly cleaning product. Since then, Amway has expanded from home products to a global leader in the health and beauty categories, with more than 3 million Independent Business Owners worldwide.
Amway's brands include Legacy of Clean environmentally sensitive cleaning products, Nutrilite nutrition products, Artistry skincare and makeup products, and more.