Company Profile

Amsoil, Inc. Review and Profile

Overview, company details, product information, news, events, rankings and Dealer listings for Amsoil, Inc..

Amsoil, Inc. Overview

Address 925 Tower Ave.
Superior Wisconsin 54880

Phone 800-777-8492

Fax 715-392-5224

Npros last verified this profile on Tuesday, June 23, 2026.

Amsoil, Inc. introduced the first API-rated synthetic motor oil in 1972, establishing itself as an early innovator in the automotive lubricants market.

The company, headquartered in Superior, Wisconsin, distributes synthetic lubricating oils, fuel additives, filtration systems, and automotive performance products through a network of independent dealers. Amsoil dealers operate without inventory, territory, or sales requirements and may build downline teams.

No regulatory actions or legal issues have been publicly reported against the company.

AMSOIL Independent Dealers can get started for under $50.00. Dealers are not required to make any additional purchases but can choose to purchase a literature kit containing product data bulletins, price lists, and other documents, and/or a Business Manual containing training material for new Dealers. AMSOIL Dealers have no inventory requirements, territory restrictions, or sales requirements. Dealers can build and train a team of downline Dealers to increase their income potential.

Amsoil, Inc. Owners, Executives and Executive Consultants

Albert J. Amatuzio, President & CEO

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Amsoil, Inc. Products and Product Reviews

Product Line: AUTOMOTIVE PERFORMANCE PRODUCTS, NUTRITION

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Amsoil, Inc. News

Home Business News Archive

Amsoil Releases New Synthetic Polymer Grease

Amsoil released a new Synthetic Polymeric grease intended for extreme-pressure performance in medium to heavy-duty applications. Amsoil says that its wear-resistant truck, chassis and equipment grease was designed with select base oils, proprietary synthetic polymeric chemistry and an advanced additive package with lithium-complex thickener to provide impact resistance and adhesion and cohesion pr...

Amsoil, Inc. Events and Meetings

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