Azante Jewelry Review and Profile

Azante Jewelry no longer appears to be active as a direct sales company. Last update Tuesday, June 23, 2026

Founded in 2003 by artisan Cheri Larson in Green Bay, Wisconsin, Azante Jewelry grew into a national direct-sales company. It employed over 200 independent consultants across 28 states who sold handcrafted jewelry—such as Swarovski crystal bracelets and Bali sterling silver pieces—primarily by hosting in-home jewelry parties.
Representatives purchased start-up kits ranging from $99 to $599 and earned a 30% to 40% commission on retail sales while recruiting downlines to build multi-tiered sales teams.
The Transition away from MLM: The national multi-level network marketing operation dissolved years ago. The founder later shifted away from the structured, multi-tier consultant model to focus on independent artisan work, marketing eco-friendly products, mixed-media art, and jewelry directly through e-commerce channels like Etsy and Amazon.

Original Npros business profile for Azante Jewelry, preserved below for archival purposes:

Azanta Jewelry home shows are get togethers where women have the opportunity to visit and try on jewelry. No formal presentation is required of the hostess. Azanta Jewelry products are only available from independent Azante Consultants throughout the United States.