Overview, company details, product information, news, events, rankings and Rep listings for BioNovix.
BioNovix is no longer active. The health-products MLM closed in April 2009 after approximately three years in business; BioNovix Incorporated was subject to a cease and desist order by the South Carolina Securities Commissioner.
Original Npros business profile for BioNovix, preserved below for archival purposes:
BioNovix was established in Scottsdale, Arizona, around 2006 as a consumer health-products company. Its principal product was Meridium, a dietary supplement formulated with xanthohumol, a naturally occurring compound derived from hops. The company promoted Meridium as a proprietary wellness formula and planned to build additional products around xanthohumol and related nutritional technology. Its last reported corporate address was 16410 North 91st Street, Suite 110, Scottsdale, Arizona 85260.
The company distributed its products through network marketing. Independent distributors sold BioNovix products directly to consumers and could build sales organizations by sponsoring additional distributors. Company materials emphasized proprietary products, scientific research, intellectual property and a secured ingredient supply chain, although a complete official compensation plan documenting commission rates and rank requirements is no longer publicly available.
Fred Auzenne served as BioNovix's chief executive officer, owner and controlling person beginning in 2006. Mark Labertew later became chief executive officer, while Auzenne moved into a director's role shortly before the company closed. Other individuals connected with the organization included Dr. Kim McLachlan and marketing executive Leonard Walker.
In February 2014, the South Carolina Securities Commissioner issued a cease-and-desist order against BioNovix and Auzenne concerning the company's earlier sale of stock. Regulators found that BioNovix had offered shares to investors, including South Carolina residents, without registering the securities or the sales agents involved. A June 2015 consent order resolved the matter as to Auzenne and STG Investors without admissions or denials; Auzenne and STG agreed to cease securities-law violations and jointly pay $7,500 in investigative costs. The proceeding concerned investment shares used to finance BioNovix, not its MLM compensation plan or nutritional products.
Archived Info:
BioNovix has a prelaunch event scheduled for January 12-14, 2007. BioNovix IBC's market MeridiumXN, a proprietary formulation of xanthohumol. According to the BioNovix site " wealth of established research shows that xanthohumol acts as a potent wellness agent in the body and plays an active role in counteracting a wide range of conditions associated with chronic health problems.
MeridiumXN is the first and only health product that makes xanthohumol available in a form you can metabolize."
Update as of 8/12/2008: Cory Carter of Bionovix has advised us of recent management changes at Bionovix. Mark Labertew is the new CEO, Fred Auzenne is now a Director, and changes to the bio for Eric H. Kuhrts have been posted to our archive. Update as of 5/1/2009: BioNovix has closed.
Fred Auzenne, Owner, Chief Executive Officer and Director
Mark Labertew, Chief Executive Officer
Dr. Kim McLachlan, Presidential Founder and Executive
Leonard Walker, Director of Marketing
Npros.com archives executive bios for BioNovix and other companies. Use the links below for specific executive biographies and related company history.
In April, 2009 BioNovix closed after barely three years in business. Although the website still has a splash page at this time, the site only states that "BioNovix™ will no longer be accepting orders. If you are awaiting an order, it will be fulfilled. If you have any questions, our customer support line will remain open for the remainder of the week. 1-866-371-2036"...
BioNovix, Inc.: Management Team Confirmed Communication Policies Brokerage Talks UnderwaySCOTTSDALE, AZ--(Marketwire - February 25, 2008) - BioNovix, Inc., a Delaware corporation, announced confirmation of the revised Management structure, establishment of a new communications policy, including commencement of formal press releases, and ongoing brokerage discussions. Management Team Mark ...
BioNovix, Inc., a Delaware corporation, announced confirmation of the revised Management structure, establishment of a new communications policy, including commencement of formal press releases, and ongoing brokerage discussions. Background In its first year, BioNovix produced exponential growth with revenues, while awaiting profitability on the horizon. In just one year, the Company has app...
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