Body Shop at Home Review and Profile

Body Shop at Home no longer appears to be active as a direct sales company.

The Body Shop remains active as a global beauty retailer, but its former multilevel sales division, The Body Shop at Home, closed in February 2024. The current company sells through stores, e-commerce, franchise partners and a conventional affiliate program rather than an MLM compensation plan.

Original Npros business profile for Body Shop at Home, preserved below for archival purposes:

The Body Shop is a British cosmetics and personal-care company founded by Dame Anita Roddick in Brighton, England, in 1976. The business became known for nature-inspired products, opposition to animal testing, refillable packaging, social activism and its Community Fair Trade sourcing program. The company expanded through company-owned and franchised stores and became one of the most internationally recognized ethical-beauty brands. Its present catalog includes body butters, shower gels, skin care, hair care, makeup, fragrances, soaps and gift products. (thebodyshop.com)

The Body Shop added a direct-selling division in the United Kingdom in 1994 under the name The Body Shop at Home. The program later expanded into Canada, Australia and the United States. Independent Consultants sold products through home parties, social media, personal websites and direct customer relationships and could recruit additional Consultants. Historical UK materials generally listed a 25% personal-sales commission, with higher sales bonuses available at qualifying monthly volumes. By the end of 2018, The Body Shop reported approximately 15,000 At Home Consultants; an Accenture case study later placed the organization at more than 30,000 Consultants. (accenture.com)

The direct-selling business expanded sharply during the COVID-19 period. The company reported 57,769 Consultants across the United Kingdom, United States and Australia in 2021. It subsequently closed the U.S. At Home channel during 2022 after online and retail sales surpassed that operation. The remaining UK and Australian Consultant programs were discontinued in February 2024, ending approximately 30 years of direct-selling operations.