CandleWealth International Review and Profile

CandleWealth International no longer appears to be active as a direct sales company.

Original Npros business profile for CandleWealth International, preserved below for archival purposes:

CandleWealth International was a California-based candle-making and network-marketing company headquartered in Chatsworth. The company operated from 9666 Owensmouth Avenue, Suite K, Chatsworth, California 91311, and marketed a home-based business built around the production and sale of soy candles. Richard Anzalone served as president and chief executive officer, while Michael Farmer served as vice president of sales and marketing.

Unlike party-plan companies that supplied finished candles, CandleWealth sold candle-making kits, wax, fragrances, jars, and related supplies that allowed associates to manufacture their own candles. Its principal material was branded NV-Soy, meaning Natural Vegetable Soy wax, which the company promoted as a cleaner-burning alternative to petroleum-based paraffin wax. Associates sold their finished candles through home parties, craft fairs, farmers markets, trade shows, and direct customer relationships.

CandleWealth combined the candle-making business with a multilevel compensation program known as the S.U.M. compensation plan. Associates could earn immediate retail income from the candles they produced and sold, fast-start commissions when they enrolled new associates, monthly residual commissions from their organizations, and participation in bonus pools. Historical promotional materials placed substantial emphasis on recruiting additional candle makers alongside retail product sales.

CandleWealth International was also a publicly quoted over-the-counter company under the trading symbol CWNN during the mid-2000s, although its shares had minimal reported market value and trading activity. Public evidence of the company largely disappears after the late 2000s.