Carico International Review and Profile

Carico International is a Fort Lauderdale, Florida-based direct-selling company founded in 1967 by Richard R. Cappadona. The company's name is derived from "Character in Company," and its long-running slogan is "Carico is Forever." Carico built its business around premium household, health, wellness, and lifestyle products, with operations centered at the Carico Center near Fort Lauderdale Executive Airport.

Carico's product line includes water-filtration systems, air-purification systems, cookware, food-storage products, cutlery, china, tableware, steamers, juicers, mattresses, and related household wellness products. The company has traditionally positioned its products around healthier living, cleaner water and air, better sleep, quality construction, product longevity, and in-home demonstrations.

Carico operates through a direct-selling model using independent retail sales representatives, consultants, and distributors. Sales representatives promote Carico products directly to consumers, often through presentations, referrals, demonstrations, and relationship-based selling. Current company materials continue to support consultant and distributor logins, recruiting for retail independent sales reps, training, management development, commission-based income, incentives, recognition, and advancement opportunities.