Charmelle Review and Profile

Charmelle no longer appears to be active as a direct sales company.

Original Npros business profile for Charmelle, preserved below for archival purposes:

Charmelle, Inc. was founded in San Francisco in 1995 as a European-influenced fashion-jewelry company. Joakim Silvanderson served as the company's chief executive and co-owner, while Lisbeth Silvandersson was also identified as an owner and chairman. Alfredo Casuso has described himself as one of the company's cofounders. Charmelle operated from addresses on Townsend Street and later Freelon Street in San Francisco and developed sales operations extending beyond the United States.

The company marketed costume jewelry and fashion accessories for women and men. Its collections included necklaces, bracelets, earrings, rings and coordinated accessory pieces, with designs plated in gold, silver or rhodium and finished by hand. Some collections also incorporated sterling silver and precious or semiprecious stones. Products were sold through catalogs, individual customer orders, consultant websites and home-party presentations.

Independent Charmelle consultants purchased products at a discount and earned the difference between their wholesale cost and the retail selling price. Contemporary descriptions stated that new consultants received a 40% product discount, while some accounts placed potential retail profit at 40% to 50%. The reported enrollment package cost approximately $75. Charmelle also used a four-level network-marketing compensation structure that paid commissions on organizational sales, along with product-based training awards, sponsorship bonuses and recognition programs. Promotional descriptions referenced a special override for consultants who sponsored ten people and car or platinum-club recognition for sellers producing more than $100,000 in sales, although no company income disclosure establishing typical consultant earnings was located.