Close To My Heart

Close To My Heart no longer appears to be active as a direct sales company.

Close To My Heart, a Utah-based direct-sales papercrafting company, closed as an independent business in 2024. Its founder, Jeanette R. Lynton, announced on February 27, 2024, that Close To My Heart would cease operations effective June 30, 2024. The stated reasons included her health, modest but insufficient profitability, lack of long-term growth, personal subsidizing of business losses, and broader economic/business challenges. Makers continued earning commissions through April 30, 2024, with final commission payments scheduled for mid-May, followed by liquidation of remaining inventory.

Close To My Heart’s business did not continue under the same brand as a stand-alone MLM/direct-selling company. A transition arrangement with Stampin’ Up! gave former Close To My Heart Makers a path into Stampin’ Up!’s demonstrator network, and Stampin’ Up! later offered limited quantities of Close To My Heart products while supplies lasted.

Close To My Heart was a direct-sales papercrafting company based in Pleasant Grove, Utah. The company traced its roots to founder Jeanette R. Lynton's decorative-stamp business in the 1980s, later developing through D.O.T.S. and the Close To My Heart brand. Close To My Heart became known for scrapbooking, stamping, cardmaking, albums, coordinating paper collections, inks, embellishments, project kits, and its clear polymer My AcrylixÃ'Ã'® stamps.

The company operated through an independent salesforce known as Consultants and later Makers, who promoted Close To My Heart products through home parties, workshops, classes, customer websites, events, and online sales. The opportunity centered on retail sales of papercrafting products, product discounts, commissions, team-building, leadership advancement, recognition, training, and incentive opportunities.

Close To My Heart is no longer active as an independent direct-selling company. Founder and CEO Jeanette R. Lynton announced on February 27, 2024, that the company would cease operations effective June 30, 2024. In the announcement, Lynton cited health concerns, limited long-term growth, modest profitability, personal subsidizing of losses, and economic/business challenges. Makers earned commissions through April 30, 2024, with final commission payments scheduled for mid-May, and the company then moved into liquidation of remaining inventory.

After the shutdown announcement, Close To My Heart worked with Stampin' Up! on a transition path for Makers. Stampin' Up! welcomed many former Close To My Heart Makers into its demonstrator community and later sold limited quantities of Close To My Heart products while supplies lasted. The Close To My Heart brand therefore ended as a stand-alone direct-sales business, while portions of its product legacy and salesforce transitioned into Stampin' Up!'s papercrafting ecosystem.

Jeanette R. Lynton,

Founder