CoffeeFair Review and History

CoffeeFair no longer appears to be active as a direct sales company.

Original Npros business profile for CoffeeFair, preserved below for archival purposes:

CoffeeFair was a California-based gourmet coffee and tea company launched in late 2003 and early 2004 using a network marketing sales model. The company was already recruiting distributors during a pre-launch promotion in December 2003, advertising free enrollment and "multiple streams of income." In January 2004, an individual identified as Howard who was developing the company described CoffeeFair as a new online coffee business preparing to sell fair-trade coffee, tea and chocolate. By April 2004, distributors were actively promoting CoffeeFair products and replicated CoffeeFair storefronts online.

CoffeeFair specialized in fresh-roasted gourmet coffee, tea and chocolate, with a strong emphasis on socially responsible coffee sourcing. Distributor promotions described single-origin, shade-grown and fair-trade coffees sourced from coffee-growing regions around the world. Coffee was promoted as being roasted in small batches when an order was received and shipped within approximately 24 to 36 hours of roasting. One documented blend was the 5/4 Blend. The company marketed its coffee as fair trade, although surviving distributor material indicates that the products did not carry a conventional Fair Trade certification logo, so the products are more accurately described as marketed as fair-trade-sourced rather than documented as Fair Trade Certified.