Country Bunny Bath & Body Review and Profile

Country Bunny Bath & Body was founded by Nancy Bogart in Missouri and began direct selling in February 2000. Bogart originally started the business by handcrafting lotion bars and bath products in her kitchen after selling out at several local craft fairs. The company quickly expanded into a home-party direct-selling business offering American-made bath, body and skincare products. As the product line evolved beyond its original country-themed branding, the company adopted the name Jordan Essentials in 2007 to better reflect its broader wellness focus.

Country Bunny's product line included handcrafted lotion bars, body lotions, soaps, bath products, aromatherapy, facial skincare, baby-care products, children's bath products, men's grooming products, sun care and gift collections. The company manufactured its products in the United States and emphasized naturally inspired ingredients and family-friendly formulations. Under the Jordan Essentials name, the company later expanded into mineral makeup, wellness products and Dead Sea mineral products.

The company marketed its products through independent consultants using a party-plan direct-selling model. Consultants earned retail profits from product sales and could build organizations by sponsoring additional consultants, qualifying for leadership commissions and incentive programs. Starter kits were offered at modest price points to encourage new consultant enrollment.

Today, Country Bunny Bath & Body survives only as the historical predecessor to Jordan Essentials. The original Country Bunny name and branding have been retired, while Jordan Essentials continues to operate as an active direct-selling company offering skincare, bath, wellness and cosmetic products through independent consultants.