Company Profile

Damsel in Defense Review and Profile

Overview, company details, product information, news, events, rankings and Rep listings for Damsel in Defense.

Damsel in Defense Overview

Address 104 E Fairview Ave. #273
Meridian Idaho 83642

Phone 208 288 2989

Npros last verified this profile on Wednesday, July 1, 2026.

Damsel in Defense was founded in 2011 by Mindy Lin and Bethany Hughes and built its business around women's personal safety, self-defense education, and non-lethal protection products. The Idaho-based company developed a direct-selling model centered on independent representatives known as Damsel Pros, who promoted products through parties, events, online selling, and personal safety education.

Damsel in Defense remains active as a personal-protection and safety-products company. Current product categories include stun devices, pepper sprays, security-on-the-go products, family education materials, digital defense, protective carry bags, wellness products, safety sessions, and curated safety sets. The company's current public site also includes a Damsel Pro locator, Damsel Pro login, and "Join the Mission" link, confirming that the field-sales structure remains part of the business.

The company continues to use a direct-selling/network-marketing-style model. Current company materials refer to Independent Consultants, Independent Damsel Pros, Damsel Safety Educators, sales leads assigned to Damsel Pros, and customer sales volume associated with selected representatives. Earlier company coverage reported more than 10,000 independent Damsel Pros by 2015, while 2020 direct-selling coverage reported more than 7,500 active Damsel Pros, a home-office team of 25, and starter-kit options of $20 and $99 at that time. I did not identify a current public income disclosure statement or current compensation-plan document.

Damsel in Defense's regulatory history includes product-level restrictions associated with its self-defense category, including stun devices and pepper sprays, which are regulated differently by state and local law. The company maintains state/product-restriction information and customer-facing terms around those categories. No stronger FTC, SEC, state attorney general, DSSRC, bankruptcy, or major court-enforcement action against Damsel in Defense was identified in the sources reviewed.

Enrollment Options

Damsel in Defense's Knight in Shining Armour Startup Kit costs $199.00 and includes all the products, business cards, brochures and invitations needed for an event.

Compensation Plan

Damsel Pros earn 30% on every sale and a percentage of their downline sales (to three levels).

Damsel in Defense Owners, Executives and Executive Consultants

Not available.

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Damsel in Defense Products and Product Reviews

Product Line: Personal defense products

Read product details and reviews for the top 14 listed products.

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Damsel in Defense News

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