Equinox International
Overview, company details, product information, news, events, rankings and Rep listings for Equinox International.
Equinox International Current Status and History
Equinox International no longer appears to be active as a direct sales company. Last update Wednesday, June 24, 2026
In 1999, the FTC and multiple states sued Equinox. Regulators proved that the company operated as an illegal pyramid scheme, as distributors made their money by recruiting new sellers rather than selling actual water filters and vitamins to retail customers.
The company was also charged with misleading potential recruits, often running classified ads that implied a traditional salaried position rather than independent commission-based sales.
In April 2000, Equinox agreed to settle the case, was ordered dissolved, and was penalized nearly $40 million in restitution for victims
Founder William Gouldd was forced to surrender significant assets and was permanently banned from participating in any multi-level marketing programs.
Original Npros business profile for Equinox International, preserved below for archival purposes:
COMPANY CLOSED BY FTC
Closed by FTC
Bill Gouldd, Founder was permanently enjoined from participating in any mlm businesses in the future.
Executive Team
Bill Gouldd, Founder and CEO
Executive Bios
Npros Business Verification
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Historical information is preserved for reference and may describe products, compensation plans or business practices that have since changed. Verification reflects a review of available information; it is not an endorsement, financial audit or assurance of earnings. Advertising and paid listings are separate from company research.