Overview, company details, product information, news, events, rankings and Rep listings for Farmasi.
Farmasi is a Turkey-based beauty and wellness company operating in more than 50 markets and reports approximately $610 million in 2025 revenue. Farmasi projects approximately $800 million in revenue for 2026.
Farmasi traces its history to Turkish physician and pharmacist Dr. Cevdet Tuna, who established a pharmaceutical manufacturing business in the early 1950s. The family-owned operation later expanded into cosmetics, skincare and personal-care manufacturing before developing Farmasi as an international direct-selling brand. The company entered the United States in 2019 and now operates its North American headquarters and distribution center in Doral, Florida.
The company sells color cosmetics, facial skincare, haircare, fragrances, bath and body products, household cleaners and nutritional supplements. Major brands and ranges include Dr. C. Tuna skincare and personal care, Nutriplus nutrition and weight-management products, Farmasi makeup and fragrances, and household products. Current Nutriplus offerings include collagen, vitamins, instant coffee, digestive-health systems, energy and weight-control systems and other targeted wellness packages.
Farmasi operates through a multilevel direct-selling model. Independent participants, commonly called Farmasi Influencers or Entrepreneurs, can purchase products at discounted prices, earn retail income from customer sales and receive additional bonuses based on qualifying sales generated by personally sponsored participants and larger sales organizations. Farmasi's U.S. agreement states that end-consumer sales are required to receive bonuses on downline volume and prohibits representatives from making unauthorized product or disease-treatment claims.
In April 2026, the Federal Trade Commission sued high-ranking MLM participant Stormy Wellington, alleging that she used deceptive earnings claims while recruiting for Total Life Changes and later Farmasi. The complaint alleges that, after joining Farmasi in August 2025, Wellington claimed recruits could earn at least six figures and promoted plans to create 60 new millionaires in 2026. The FTC action names Wellington, not Farmasi, as the defendant.
Dr. Cevdet Tuna, Founder
Emre Tuna, President and Chief Executive Officer
Sinan Tuna, Chief Executive Officer, North America
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Add an Instant REP ListingProduct Line: Primary Products: Farmasi makeup, Dr. C. Tuna skincare, Nutriplus supplements, weight-management products, haircare, fragrances, bath and body products, household cleaners.
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Farmasi opened for business in the Dominican Republic, launching a local website at farmasi.do along with local social media channels. A grand opening event for independent beauty influencers was scheduled in Santo Domingo on November 12.
The launch brings the Turkish beauty and personal care direct seller to 33 countries. The company said the Dominican Republic is part of its broader e...
Farmasi said it expanded operations into Mexico and Canada. North America chief executive Sinan Tuna said the move is meant to bring the product line to more beauty influencers and customers in those markets.
The company is headquartered in Istanbul, Turkey. At the time of the announcement it had a presence in 29 countries, about 4 million beauty influencers, and about 1,500 employees. ...
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