Farmasi Review and Profile

Farmasi is a Turkey-based beauty and wellness company operating in more than 50 markets and reports approximately $610 million in 2025 revenue. Farmasi projects approximately $800 million in revenue for 2026.

Farmasi traces its history to Turkish physician and pharmacist Dr. Cevdet Tuna, who established a pharmaceutical manufacturing business in the early 1950s. The family-owned operation later expanded into cosmetics, skincare and personal-care manufacturing before developing Farmasi as an international direct-selling brand. The company entered the United States in 2019 and now operates its North American headquarters and distribution center in Doral, Florida.

The company sells color cosmetics, facial skincare, haircare, fragrances, bath and body products, household cleaners and nutritional supplements. Major brands and ranges include Dr. C. Tuna skincare and personal care, Nutriplus nutrition and weight-management products, Farmasi makeup and fragrances, and household products. Current Nutriplus offerings include collagen, vitamins, instant coffee, digestive-health systems, energy and weight-control systems and other targeted wellness packages.

Farmasi operates through a multilevel direct-selling model. Independent participants, commonly called Farmasi Influencers or Entrepreneurs, can purchase products at discounted prices, earn retail income from customer sales and receive additional bonuses based on qualifying sales generated by personally sponsored participants and larger sales organizations. Farmasi's U.S. agreement states that end-consumer sales are required to receive bonuses on downline volume and prohibits representatives from making unauthorized product or disease-treatment claims.