Genesis Pure

Genesis Pure no longer appears to be active as a direct sales company.

Genesis Pure has been rebranded as LivePURE.

Original Npros business profile for Genesis Pure, preserved below for archival purposes:

Genesis PURE marketed nutritional supplements under a "Cleanse, Balance and Build" wellness philosophy. Its product line included GoYin superfruit juice, cleansing products, vitamins, minerals, weight-management supplements, sports-nutrition products, essential oils and skincare. The present LivePURE catalog continues to include GoYin and other nutritional products while offering vitamins, superfoods, digestive and immune support, weight-management products, collagen, sports-performance supplements and the Korean-inspired C'ENCIA skincare line.

On June 28, 2017, Genesis PURE formally introduced the PURE corporate identity, explaining that the name represented "People United Reaching Everyone." The change included new product packaging, marketing materials, social-media branding and the LivePURE.com website. It was a corporate rebranding rather than a shutdown, acquisition or replacement of the distributor organization.

LivePURE continues to operate through multilevel direct selling while also allowing customers to purchase products through a conventional e-commerce experience. In April 2025, the company reaffirmed its commitment to the MLM model and announced a broader system intended to accommodate network marketers, affiliates and social-media influencers. The company currently lists its corporate headquarters at 5601 Granite Parkway in Plano, Texas, and serves markets in North America, Europe, Asia, Australia, New Zealand and Africa.

The company's publicly posted Brand Partner agreement lists a $49 enrollment fee and a $25 annual renewal fee. Its published compensation overview provides a 25% commission on full-retail sales and a 20% sponsor bonus based on product volume from qualifying first orders. Additional compensation includes customer-retention bonuses, a binary Team Bonus, generation bonuses, leadership-pool payments and rank-maintenance bonuses. Under that plan overview, an Independent Business Owner is considered active with at least 100 product-volume points from personal purchases or customer sales during each 28-day period.

weight-loss advertising. In January 2015, Duncan, Genesis Today Inc. and Pure Health LLC agreed to pay $9 million for consumer refunds and accepted restrictions on future health and weight-loss claims. The FTC alleged that the defendants falsely claimed consumers could lose 17 pounds and 16% of their body fat in 12 weeks without diet or exercise. Genesis PURE and Pure Gen Holdings were not defendants in that case, although Duncan was associated with Genesis PURE at the time.