Information on the Gold Canyon Candle Co discontinued direct selling program.
Gold Canyon is no longer active as a multilevel direct-selling company. The original Gold Canyon International operation closed in 2020, but the Gold Canyon candle brand was purchased from the former owner's creditors and relaunched in 2022 by Scent Cloud, LLC as a conventional retail and single-level affiliate business.
Gold Canyon was founded in Chandler, Arizona, by Curt and Karen Waisath. The couple began developing candles in the mid-1990s after Karen sought a business she could operate while staying home with their children, and Gold Canyon formally began operations in June 1997. Starting with candles made at home, the company grew into a multimillion-dollar manufacturer with a 100,000-square-foot facility in Chandler and a large network of independent Fragrance Consultants across North America.
Gold Canyon became best known for highly fragranced candles marketed under the "World's Finest" branding. Its product line expanded to include scented candles, wax melts, diffusers, warmers, room fragrance, bath and body products, personal-care items, home accessories, and natural cleaning products. Consultants sold through home parties, personal customer relationships, fundraisers, events, and company-provided websites. At its height, industry records estimated the field organization at roughly 40,000 consultants.
The company used a multilevel party-plan compensation structure. Consultants earned a base commission of approximately 25% on personal sales, with additional compensation available from sponsored consultants and team sales. Historical materials list a $99 Business Basic starter kit, while leadership advancement opened additional commissions, incentives, and recognition. Gold Canyon also offered a luxury-car program; in 2012 the company awarded 22 qualifying leaders Mercedes-Benz vehicles through monthly car allowances tied to team growth and sales performance.
Gold Canyon continued operating for more than two decades but abruptly closed its original business in March 2020, ending the Fragrance Consultant program. The Gold Canyon name did not disappear permanently. Scent Cloud, LLC later purchased the Gold Canyon brand and original fragrance formulas from the former owner's creditors and relaunched Gold Canyon in 2022. The revived company uses 100% soy wax rather than the paraffin wax used by the original business and has brought back several original fragrances, including Autumn Walk, Ginger Lime, Fresh Orange, and Sugar Cookie.
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Curt Waisath, Karen Waisath, Founders
Gold Canyon Candles was mentioned in an ABC Action News piece titled '5 new ways to make money from home' …Karen Waisaith of Arizona-based Gold Canyon Candles has grown what she calls a multi-million dollar business from a candle recipe she created in her kitchen in the mid 1970's. Today, 25,000 demonstrators across North America work for Gold Canyon Candles. Waisaith said a company wi...
CHANDLER, Ariz., Jan 07, 2010 /PRNewswire via COMTEX/ ---- A leader in scented candles, body and home products, Gold Canyon is inviting North America to Strike it Gold in 2010 by hiding coins worth up to $5,000 inside ten 26 oz. Heritage collection candles. In addition, 26 oz. Heritage candles shipped between January 1, 2010 and March 31, 2010 will have instant win bonus offers featuring over 2.5 ...
The SPCA in Lakeland has teamed with Gold Canyon Candle Company to raise money to benefit animals. For each order, the SPCA will receive 25 percent of the total cost. All orders must be made by Dec. 30. Gold Canyon sells bath and body products and other scented home items as well as candles. Orders can be made online at mygc.com/uniquescents or by using the calendar at lovemyspca.com. For more ...
A leader in scented candles, body and home products, Gold Canyon has announced a new addition to their diverse senior leadership team. Kenneth Wallace was hired as Gold Canyon's Chief Operating Officer (COO) and Chief Financial Officer (CFO). Wallace's responsibilities at Gold Canyon include overseeing operations, human resources, financial management and information technology. Ken brings with...
A leader in scented candles, body and home products, Gold Canyon revealed its new Boutique Chic(TM) fine fragrance collection, holiday season product line, including new scented candles and launched a new Web site this month (http://www.goldcanyon.com). Despite the current economic conditions, the Chandler-based candle company continues to experience significant growth, which is primarily attri...
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