IDA Marketing Services Review and Profile

IDA Marketing Services no longer appears to be active as a direct sales company.

IDA Marketing Services is no longer active. Its Washington corporate record is terminated, the former website is unavailable, and no successor company offering the Collision Deductible Reserve Plan was identified. The remaining online references consist principally of archived company profiles, former distributor pages, old business listings, and court records.

The company was also involved in an employment-wage lawsuit brought by former executive Janeé Wolf. A Benton County Superior Court found that IDA owed Wolf $30,000 for six months of unpaid wages, ordered the amount doubled under Washington wage law, held company officers personally liable, and awarded attorney fees and costs. The Washington Court of Appeals affirmed the judgment on May 2, 2013. The case concerned employee compensation rather than the legality of IDA’s products or network-marketing plan.

Original Npros business profile for IDA Marketing Services, preserved below for archival purposes:

IDA Marketing Services, Inc., commonly promoted as IDA Leaders, was a Richland, Washington-based network-marketing company founded and led by Torry Webb. The corporation was registered in Washington in December 2006 and spent much of 2008 developing its management team, sales materials, incentive programs, and operating manuals before opening for business in September 2008.

The company's primary service was the Collision Deductible Reserve Plan, or CDRP. The program encouraged motorists to increase the collision deductible on their existing automobile insurance policies, potentially reducing their insurance premiums. Customers then paid a recurring amount into the CDRP program, which was promoted as providing funds toward the higher deductible when a qualifying collision claim occurred. Historical promotions commonly used a $1,000 deductible and advertised potential automobile-insurance savings of as much as 40%, although the actual savings depended on the customer's insurer, vehicle, location, coverage, and driving history.

IDA marketed the CDRP through independent Certified Associates using a multilevel compensation structure. Surviving program descriptions listed a lower-cost enrollment path of approximately $99.95 and a $500 Fast Track package that included training materials and accelerated certification. Associates could earn compensation from customer enrollments and organizational sales, with historical materials describing residual commissions and bonus pools tied to the associate's sales organization.