Javita Review and Profile

Javita no longer appears to be active as a direct sales company.

Javita is still selling products, but it no longer publicly operates the multilevel business opportunity for which it was originally known. The brand now functions primarily as an online beverage and supplement retailer under Dollar Coffee Club, Inc.

Original Npros business profile for Javita, preserved below for archival purposes:

Javita was founded in Boca Raton, Florida, in 2011 by Stanley J. Cherelstein, who also led the nutritional-products network-marketing company Waiora. The name combined "Java," referring to coffee, with "vita," the Latin word for life. Javita entered direct selling with instant gourmet coffee blended with herbs and other functional ingredients, positioning the products as alternatives to conventional coffee and dietary supplements.

The company's original products included Burn + Control coffee, formulated with yerba mate and garcinia cambogia; Energy + Focus coffee; Lean + Green tea; cocoa beverages; and ActiveBlendz powdered drink mixes. The current catalog contains 15 products and packages, including Burn + Control, Energy + Focus, Mushroom Coffee, Lean + Green Tea, ActiveBlendz Control, MegaDefense and the Waiora-originated Natural Cellular Defense products. Individual coffee and tea boxes generally sell for approximately $20 to $33.

Javita originally operated as a conventional multilevel-marketing company. Independent members earned retail profits of as much as 30%, weekly FastStart bonuses on newly enrolled members, monthly team commissions, rank-advancement and matching bonuses, leadership-pool payments and Chairman Bonus Positions. One version of the plan paid team commissions through as many as 14 levels and included rank bonuses that could reach substantial amounts at the highest leadership levels.

In May 2017, Javita introduced Dollar Coffee Club as a preferred-customer program offering beverages for approximately $1 per serving, free shipping and product loyalty rewards. The accompanying affiliate plan was simpler than the original Javita compensation system. Members could receive customer rebates, referral bonuses, product-box bonuses tied to sales through several downline levels and a share of an annual performance pool.

The company's corporate structure changed during 2019 and 2020. Dollar Coffee Club, Inc. was incorporated in Florida on April 30, 2019, with Cherelstein as president and director. Javita, Inc., the original operating corporation formed in February 2011, was administratively dissolved on September 25, 2020, after failing to file an annual report. Dollar Coffee Club remains active and filed its latest Florida annual report on April 30, 2026.