Jusuru Review and Profile

Jusuru no longer appears to be active as a direct sales company.

Jusuru International is no longer active as a separate direct-selling company. Modere acquired it in 2017 and incorporated its Liquid BioCell products into the Modere portfolio. After Modere closed in April 2025, Shaklee acquired the product formulas, trademarks and exclusive Liquid BioCell license.

Original Npros business profile for Jusuru, preserved below for archival purposes:

Jusuru International was an Anaheim, California-based nutritional-products company co-founded in 2009 by Asma Ishaq and commercially launched in 2010. The business was created around Liquid BioCell, a liquid dietary-supplement ingredient combining hydrolyzed collagen peptides, hyaluronic acid and chondroitin sulfate. Ishaq previously worked in product development and served as executive vice president of BioCell Technology before becoming Jusuru's president. The company expanded through a network of Independent Representatives and became a member of the Direct Selling Association.

Jusuru's principal products were Liquid BioCell Life, Sport, Pure and Skin. The supplements were marketed for joint and connective-tissue support, physical performance, recovery and maintaining healthy-looking skin, while the topical skin-care products used the company's collagen and hyaluronic-acid technology in creams and serums. In 2014, Liquid BioCell Sport was priced at $75 for two bottles or $150 for a four-bottle case. Customers could purchase at retail, enroll as wholesale members or join as Business Builders eligible for commissions, bonuses, free products and incentive trips.

Jusuru used a multilevel compensation plan built around personal product volume and the development of multiple active sales legs. Historical plan materials required 140 points of monthly personal volume for ranked representatives. Fast-start commissions paid increased percentages during a newly enrolled representative's first 60 days, while rank qualifications progressed through Venture, Endeavor and Enterprise levels based on active legs, group volume and total downline volume. Representatives at Endeavor 3 and above could qualify for a Mercedes-Benz allowance of as much as $1,000 per month after maintaining the required rank and volume for three consecutive months. Jusuru also offered a "3 For Free" customer program that provided up to 140 points in free monthly product after three qualifying customers maintained autoship orders.

Modere announced its agreement to acquire Jusuru on January 18, 2017, and completed the transaction in February 2017. The purchase price was not disclosed. Jusuru became Modere's Collagen Sciences division, with Ishaq continuing as its president before becoming Modere's chief executive officer in January 2018. Jusuru's Independent Representatives and Liquid BioCell products were gradually integrated into Modere, ending Jusuru's operation as a separate company and eliminating its original compensation plan and corporate identity.

Modere abruptly ceased operations on April 11, 2025. On May 23, 2025, Shaklee announced that a subsidiary had acquired substantially all of Modere's business, including the trademarks, patents, formulas, manufacturing equipment and inventory associated with Liquid BioCell and the rest of the Modere portfolio. Shaklee also obtained the exclusive license to sell Liquid BioCell Collagen and began offering Liquid BioCell, Trim, Sculpt, Burn and Curb products on May 28, 2025. Liquid BioCell therefore remains available through Shaklee's direct-selling organization, but Jusuru International and its former representative opportunity are no longer active.