Kleeneze Review and Profile

Kleeneze no longer appears to be active as a direct sales company. Last update Sunday, June 28, 2026

www.kleeneze.net is no longer in active. The historic British homeware and catalog brand ceased trading under its old direct-selling model. The brand was revived as a traditional e-commerce retailer under new ownership. In 2018, Kleeneze entered administration after struggling to transition its catalog and multi-level marketing (MLM) distribution model into the modern online retail market. Later in 2018, the Kleeneze intellectual property was acquired by Manchester-based housewares group Ultimate Products. Under Ultimate Products, the MLM business was discontinued, and Kleeneze was relaunched as an e-commerce retail brand.

Original Npros business profile for Kleeneze, preserved below for archival purposes:

From Kleeneze website: Kleeneze plc is the leading home retailing specialist. Our business streams have many processes in common – procurement, sales techniques, distribution and fulfilment.

Our strategy is to use a multi-channel approach to retailing, combining Kleeneze’s network of independent distributors and Farepak’s agents with IWOOT’s internet retailing platform and the eeZee TV live television shopping channel in order to bring a growing variety of products to our expanding customer base.