LIFE PLUS

Lifeplus International is a Batesville, Arkansas-based wellness and nutritional-supplement company founded in 1992. The company is closely associated with pharmacist and founder J. Robert "Bob" Lemon, whose formulation background became part of Lifeplus's product identity, and with Robert Christian, the company's owner and longtime executive. Lifeplus built its business around nutritional supplementation, holistic wellbeing, and direct-to-consumer product access through a member referral model.

Lifeplus's product line centers on nutritional supplements, sports nutrition, personal care, pet nutrition, and wellness products. Current and historical product materials include flagship products such as Daily BioBasics, Proanthenols, OmeGold, protein shakes, vitamins, minerals, antioxidant formulas, omega products, powders, tablets, capsules, gummies, and related wellness items. The company emphasizes ingredient quality, product testing, U.S.-based manufacturing, sustainability, and batch-level purity and potency controls.

Lifeplus operates as a direct-selling/network-marketing company. Its current site uses a member and sponsor system, personalized Lifeplus Shops, shop IDs, referral tracking, automatic monthly ordering through ASAP, International Points, and compensation tied to personal customer purchases and network sales. The company's public "ways to earn" materials state that members can manage a personalized Lifeplus Shop, earn monthly compensation when non-members buy through that shop, build a network of shops by helping others become members, and earn based on their sales and the sales of members they enroll.

Lifeplus remains active and has expanded its manufacturing footprint. The company's U.S. office is listed in Batesville, Arkansas, and its BBB profile lists the business start date as April 1, 1992. In 2022, Lifeplus announced a $24 million expansion of its Batesville manufacturing facility, with plans to add 150 jobs within five years. Arkansas economic-development officials said Lifeplus then employed about 250 people in Batesville and another 350 employees in Europe, while the expansion was expected to bring the Batesville footprint to about 250,000 square feet.

Robert Christian