Lulu Avenue

Lulu Avenue no longer appears to be active as a direct sales company. Last update Sunday, June 28, 2026

Lulu Avenue was a jewelry and accessories direct-sales company operated by Charles & Colvard Direct, LLC, a subsidiary of Charles & Colvard Ltd. The company launched nationally around 2013 and sold fashion jewelry and moissanite pieces through Independent Style Advisors, ecommerce, and boutique-style trunk shows. In 2016, Charles & Colvard sold the main assets of the Lulu Avenue direct-selling business to Yanbal USA Inc., including inventory, marketing materials, home-party sales-model assets, and advisor/customer lists. The brand was subsequently described as part of the Yanbal family. The original luluavenue.com opportunity no longer appears to operate as a standalone direct-sales company.

Original Npros business profile for Lulu Avenue, preserved below for archival purposes:

Lulu Avenue™ is a direct sales jewelry company established in 2011 by Charles & Colvard, a publicly traded company based in Morrisville, NC. Lulu Avenue is the only direct seller that offers Moissanite®, a brilliant jewel created and patented by Charles & Colvard which was previously only offered at wholesale to the jewelry industry. Lulu Avenue calls Moissanite ''a girl's new best friend...and the intelligent alternative to a diamond.''

Lulu Avenue's product line includes exclusive designs by celebrity designer Frances Gadbois, of the JudeFrances fine jewelry line. JudeFrances offers versatility with on-trend leather wraps, bracelets and Frances's renowned interchangeable collection of pendants and charms.

At Lulu Avenue Trunk Shows, guests can try on rings, necklaces, earrings and bracelets embellished with Moissanite gemstones, as well as the exclusive LuLu Avenue by JudeFrances line featuring crystals and colored stones including turquoise, coral and pearl. Hostesses of Lulu Avenue Trunk Shows receive a minimum of 20% of retail sales in free jewelry and the opportunity to purchase more pieces at half-price.

Company Goals

The Lulu Avenue mission is ''to create innovative, affordable, fashion forward designs of the highest quality and standards. We want to inspire, empower and teach women to achieve financial independence by offering a superior earnings opportunity via a unique social selling model, Lulu Avenue aspires to combine the power of technology with the power of relationships.''

Enrollment Options

Lulu Avenue offers three starter kits for new Style Advisors, priced at $199.00, $399.00, or $999.00. All three kits include jewelry and accessories, catalogs, trunk show presentation cards, trunk show planners, cleaning cloth, order forms, and access to a personalized website and back office.

Compensation Plan

Lulu Avenue Style Advisors earn 25% commission on retail sales with the opportunity to earn an addition 5% commission bonus and an additional 3% to 18% on the sales of their team.