Modere Review and History

Modere is no longer active as a direct sales company.

Modere was a health, wellness, beauty, personal-care, and household-products company that operated through a multilevel-marketing sales force known as Social Marketers. The Modere brand closed on April 11, 2025, ending its operations as an independent direct-selling company. Shaklee Corporation acquired substantially all of Modere's business assets the following month, including its product formulas, trademarks, patents, manufacturing equipment, testing equipment, and remaining inventory.

Modere's corporate history began with Neways International, founded in Utah in 1992 by Tom and Dee Mower. Neways marketed nutritional supplements, personal-care products, cosmetics, and household products through independent distributors. By 2006, the company had approximately 500,000 distributors, offered more than 300 products, and operated in 23 countries. Golden Gate Capital acquired Neways in November 2006 for an undisclosed amount.

Neways completed an out-of-court financial restructuring in January 2012 that substantially reduced its debt. Z Capital Partners and funds affiliated with S.A.C. Capital Advisors became the majority owners, while Golden Gate Capital retained an equity interest. Z Capital acquired S.A.C. Capital's remaining ownership interest in July 2013 and became Neways' majority controlling shareholder. The Neways business was relaunched under the Modere name in the United States in 2014, with international entities adopting the Modere name afterward. Z Capital's successor organization, ZCG, continued to own Modere through its ZCP private-equity division.