Nature's Own Review and Profile

Nature's Own no longer appears to be active as a direct sales company.

Nature’s Own was a Swedish health, beauty, and household-products network-marketing company founded in the 1990s. The company was associated with founders Lars Mürbeck and Magnus Ahlén and was based in the Gothenburg/Mölndal area of Sweden. Its U.S. presence was listed through Nature’s Own USA at 400 Long Beach Boulevard in Stratford, Connecticut, with the naturesownusa.com domain used for the U.S. market.

Nature’s Own sold a broad product line that included nutritional supplements, health products, skincare, hair care, makeup, cleaning products, car-care products, boat-care products, and related household items. Older company materials positioned the products around Scandinavian quality, environmental responsibility, wellness, and everyday practical use. At its peak, the company was reported to have grown rapidly, reaching 450 million SEK in revenue in 2000.

Nature’s Own operated through a direct-selling and network-marketing model. Distributors sold products, sponsored new participants, and qualified for commissions through a compensation plan that included personal product purchases and sales-organization volume. Older materials described the opportunity as a binary-style plan and promoted expansion across Scandinavia, the United Kingdom, and the United States.

Nature’s Own is no longer active as a U.S. MLM/direct-selling company under naturesownusa.com.

Original Npros business profile for Nature's Own, preserved below for archival purposes:

From company website: Based in Gothenburg, Sweden, Nature'sOwn is a company founded in 1994. We develop and market products ranging from health, personal care, and beauty to cleaning and care products for the home, car, and boat. We strive to provide our customers with high quality products that can make day to day life both easier and healthier.