Noahs Ark Workshop Review and Profile

Noahs Ark Workshop no longer appears to be active as a direct sales company.

Noah’s Ark Animal Workshop remains active, but it has moved away from its original independent party-plan opportunity. The company now operates primarily as an online supplier of do-it-yourself stuffed-animal workshop kits.
The former Crew Member and Party Leader opportunity is no longer promoted on the company’s current website. Customers and organizations now order the kits and conduct their own events; the company specifically states that it does not send a representative to host the workshop. Its present referral program provides the referring customer with $50 in store credit when a new customer makes a qualifying purchase of at least $250. It does not offer team commissions, recruiting overrides, ranks, or a published MLM compensation plan.

Original Npros business profile for Noahs Ark Workshop, preserved below for archival purposes:

Noah's Ark Animal Workshop was founded in Illinois in 2004 by Dina Amico-Kriescher, who developed the concept after conducting mobile stuffed-animal workshops at children's parties and events in the Chicago suburbs. The company offered an experience similar to Build-A-Bear, but brought the activity directly to homes, schools, scout meetings, hospitals, preschools, and community organizations. Children hand-stuffed an animal, placed a wish star inside, closed it using a concealed locking zipper, and completed a birth certificate for their new toy.

The original business used a home-party direct-sales model patterned after companies such as Tupperware and Pampered Chef. Independent representatives, known as Crew Members or Party Leaders, purchased supplies and conducted local "Stuff-n-Fluff" workshops. A 2005 company representative reported paying $129 for a starter kit containing animals, company information, and business materials. Crew Members earned income from the difference between their product cost and the amount charged for workshops, while the company also promoted recruiting, recognition, travel incentives, and career advancement. Available records establish a direct-selling and party-plan opportunity, but do not provide enough reliable detail to confirm a conventional multilevel compensation structure with documented downline commission levels.

The product line expanded beyond traditional teddy bears to include dogs, cats, dinosaurs, seasonal animals, clothing, sound chips, accessories, themed workshop collections, and the Bella Bee program for girls. Workshops were marketed for birthdays, schools, childcare centers, libraries, camps, corporate events, scout groups, and fundraising programs. Organizations could set their own participant price and retain the difference after purchasing the workshop materials.

Noah's Ark Animal Workshop remains active under its original name and continues shipping products from an Illinois distribution center. The current business sells complete workshop kits directly through NoahsArkWorkshop.com, with each kit containing an unstuffed animal, stuffing, a wish star, birth certificate, and take-home bag. The company states that millions of its stuffed animals have been distributed since 2004. Recent public purchasing records also show schools and libraries continuing to purchase workshop materials from the company.