Noevir USA

Noevir USA is a Japanese-rooted beauty and wellness direct-selling company with U.S. operations dating to 1979. The broader Noevir business began in Japan in 1978, building on earlier work by J.H. Okura & Co. in natural cosmetics and herbal extracts. Noevir developed its identity around the idea that beauty is science, combining botanical, marine, and herbal ingredients with research-driven skincare formulation. Noevir U.S.A., Inc. became a member of the Direct Selling Association in 1984 and remains part of the publicly traded Noevir Holdings group.

The company's product line includes skincare, special-treatment products, body care, hair care, cosmetics, nutritional products, trial packs, value packs, and beauty-catalogue items. Its positioning centers on high-quality personal-care products, botanical research, natural-to-the-skin formulations, beauty consulting, and long-term customer relationships. Noevir Holdings reported Ã'Â¥64.724 billion in group net sales for fiscal 2025, with cosmetics accounting for Ã'Â¥50.525 billion of that total.

Noevir USA operates through a direct-selling and network-marketing model using independent consultants. Consultants sell products person to person, service retail customers, sponsor new consultants, and participate in the company's compensation plan. Current Noevir USA materials describe a 30% retail profit opportunity, monthly unit-volume bonuses of 12% to 15%, leadership bonuses of 2% to 10%, bonuses on up to six generations of qualified directors, company-paid bonus checks, training, recognition, and travel incentives. New consultants are offered a $25 Consultant Business Kit, with optional value packs for product experience and demonstrations.ures.

Takashi Okura, Chairman

Hitoshi Moritani, CEO