Company Profile

Norwex Review and Profile

Overview, company details, product information, news, events, rankings and Rep listings for Norwex.

Norwex logo

Norwex Overview

Address 871 Whitmore Ave. E.
Dauphin
Manitoba Canada R7N 3B3
Phone 877-766-7939
Fax 877-622-3620

Norwex is a home-care, personal-care, and family-care direct-selling company founded in Norway in 1994. The company was built around the idea of reducing the use of harsh chemicals in everyday household routines, beginning with microfiber cleaning products designed to clean many surfaces using only water. Norwex later expanded into a broader product line that includes microfiber cloths, mops, kitchen products, laundry products, cleaning solutions, personal-care items, skin care, family-care products, and other household essentials.

Norwex's product identity centers on what the company describes as a cleaner, safer, better way of living. Its microfiber products are marketed as a way to reduce reliance on chemical cleaners and disposable paper products, while its broader home and personal-care lines are positioned around sustainability, ingredient standards, and everyday wellness. Current company materials state that more than 2,700 substances are banned from Norwex's product-development process.

Norwex sells through Independent Consultants who introduce products to customers through parties, demonstrations, referrals, online sales, and personal customer relationships. Consultants can earn 35% on personal sales and receive 35% savings on personal purchases. The company's current joining materials promote a starter-kit option for $9.95, with the ability to earn the kit by submitting $1,500 in sales during the first 45 days. Norwex also provides consultant training, product education, booking tools, sales resources, and online business support.

The Norwex opportunity includes personal selling, hosting programs, team building, leadership development, recognition, and incentive travel. Company consultant resources reference team-growth promotions, leadership meetings, regional sales manager support, national conference recognition, and annual incentive-trip qualifications. These features give Norwex a direct-selling and network-marketing-style business structure built around both product sales and consultant organization development.

Norwex remains active at Norwex.com and continues to promote its business around home-based selling, sustainability, product education, and consultant community. The company has also appeared in stronger advertising and regulatory-context sources. Norwex was included on the FTC's 2021 Notice of Penalty Offenses recipient list for money-making opportunities and endorsements/testimonials; the FTC states that inclusion on that list does not indicate wrongdoing. BBB National Programs' DSSRC 2023 Activity Report also listed Norwex among companies involved in administratively resolved inquiry summaries during its monitoring of direct-selling product and earnings claims.

Company Goals

The Norwex mission is "to improve quality of life by radically reducing the use of chemicals in personal care and cleaning."

Enrollment Options

New Norwex Consultants must obtain a starter kit, which Norwex will ship for free as long as the Consultant achieves $2,000 in retail sales in the first 90 days. If this minimum is not met, the Consultant will be billed $200 for the starter kit.

Consultants are required to maintain $250 in personal sales every 3 months in order to remain active with Norwex.

Compensation Plan

Norwex Consultants earn 35% commissions on their personal retail sales. Each time a Consultant enrolls a qualified recruit (one who achieves $2,000 in personal sales during the first 90 days), they will receive $300 in free product.

Norwex Owners, Executives and Executive Consultants

Not available.

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Norwex Products and Product Reviews

Product Line: Home essentials, microfibre cleaning cloths, personal care

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