Olive Tree People Review and Profile
Overview, company details, product information, news, events, rankings and Rep listings for Olive Tree People.
Olive Tree People Overview
Olive Tree People is an active beauty, personal-care, wellness, and direct-selling company founded by German entrepreneur Thomas Lommel. Olive Tree People began with with Oliveda Deutschland GmbH, founded by Lommel in 2003. Lommel's goal was to develop and market olive-tree-based skincare and holistic wellness products.
Oliveda International entered the U.S. public markets through a reverse-merger transaction with Heritage Media Corp., a corporation dating to 1987. Heritage Media changed its name to Oliveda International, Inc. in February 2017 and trades under the symbol OLVI. Thomas Lommel controls the company through common and preferred shares. At December 31, 2025, he controlled approximately 74% of the outstanding common stock and all outstanding Series A and Series C preferred shares.
Olive Tree People began building its U.S. operations in 2019, initially concentrating on ecommerce, influencers, product development, and planned retail expansion. The company developed approximately 35 U.S.-market formulations before changing its distribution strategy. It soft-launched the Waterless Beauty Consultant program in March 2023 and opened the direct-selling opportunity to the public in June 2023. Olive Tree People reported approximately 10,000 consultants by 2024 and more than 60,000 consultants by June 2025.
What is the Olive Tree Garden Compensation Plan?
Olive Tree People operates through independent representatives called Waterless Beauty Consultants. Consultants pay $50 for a digital enrollment kit that includes a personalized website, training, marketing tools, sales reports, and access to the companyââ'¬â"¢s online business system. Product purchases and starter collections are optional at enrollment. Consultants receive a 25% personal product discount and can earn retail commissions ranging from 25% to 35% on customer purchases. The compensation plan also includes Fast Start Bonuses paid through three enrollment levels at 20%, 10%, and 7.5%, Team Growth Bonuses, unilevel commissions, rank-advancement bonuses, customer loyalty volume, and participation in a monthly revenue-sharing pool for consultants who reach the Black Olive Star rank or higher. Consultants qualify for certain team commissions by generating required personal and customer sales volume, enrolling consultants, and developing sales organizations across multiple levels. Olive Tree People therefore operates as a multilevel-marketing company rather than a single-level retail or affiliate program.
Legal and Regulatory:
In December 2024, the Direct Selling Self-Regulatory Council referred Olive Tree People to the Federal Trade Commission and the California Attorney General after the company failed to respond to an inquiry concerning social-media earnings claims. The challenged posts promoted financial freedom, full-time or replacement income, substantial earnings, and incentive trips without evidence that those results were typical.
Olive Tree People Owners, Executives and Executive Consultants
Thomas Lommel, Founder, Chairman, President, Chief Executive Officer and Chief Financial Officer, Oliveda International, Inc.
Dr. Setareh Maleknia, Corporate Secretary, Oliveda International, Inc.
Claudia Schwahlen, Managing Director, Oliveda Deutschland GmbH
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Product Line: Olive Tree Gardens brands include OLIVEDA, LA DOPE, OLIVE ROSE, OLIVEMUSH, OLIVE re, and IS THAT MATTY?
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