Premier Designs Review and Profile

Premier Designs was an Irving, Texas-based jewelry direct-selling company founded in 1985 by Andy and Joan Horner. The company was built around a faith-based service philosophy, often summarized as honoring God, serving others, and enriching lives. Andy and Joan Horner had prior experience with Home Interiors and Gifts before launching Premier Designs, and the company developed a strong identity around encouragement, women's home-based business ownership, and charitable giving.

Premier Designs sold high-fashion costume jewelry through independent distributors known as Jewelers. The product line included necklaces, earrings, bracelets, rings, watches, charms, sets, seasonal collections, and other fashion accessories. Historical company materials described more than 700 jewelry items, with products backed by a "Golden Guarantee" for manufacturing defects. Premier Designs marketed primarily through home shows, jewelry parties, personal selling, and later online sales.

The company operated as a direct-selling and network-marketing-style jewelry opportunity in the United States and Puerto Rico. Independent Jewelers earned retail profit from jewelry sales and could build a business through customer shows, host rewards, team development, and field leadership recognition. Older Premier materials and distributor resources described a 50% retail commission structure, a $95 annual affiliate/business enrollment option in 2020, and customer programs such as the $39 annual Gem Membership for jewelry discounts.