Overview, company details, product information, news, events, rankings and Rep listings for Primerica.
Primerica is a financial-services company founded in 1977 and based in Duluth, Georgia. Formerly part of Citigroup, Primerica became an independent publicly traded company in 2010 and trades on the New York Stock Exchange under the symbol PRI. The company is a member of the Direct Selling Association and is widely recognized as one of the largest independent financial-services marketing organizations in North America.
Primerica serves middle-income families through a large network of independent representatives. Its representatives offer term life insurance, auto and homeowners insurance referrals, and other financial-services products, including mutual funds, variable annuities, segregated funds, managed accounts, mortgage solutions, identity theft protection, prepaid legal services, and debt-consolidation-related services. Mutual funds and annuities are offered through Primerica's licensed broker-dealer subsidiary.
Primerica's business is built around a direct-selling financial-services model supported by recruiting, licensing, training, and sales-force development. Representatives can earn compensation from their own product sales and referrals, as well as from sales activity within the organizations they build and support. The company remains active at Primerica.com and has also received advertising-claim scrutiny, including a 2021 DSSRC review involving atypical income claims used to promote the business opportunity.
Company Goals
Primerica's mission is "to help families become properly protected, debt free and
financially independent."
Enrollment Options
New Primerica Representatives pay $99.00 to join, plus $25.00 per month. Primerica Representatives must also obtain licenses to sell securities and insurance in the states in which they will be doing business.
Compensation Plan
Primerica Representatives earn commissions on their sales based on their level in the company and can earn additional income on the sales of representatives they recruit.
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DULUTH, Ga. -- August 5, 2026
Primerica reported second-quarter 2026 adjusted operating revenues of 863 million dollars, up 8% from the year-ago quarter. Diluted adjusted operating earnings per share were 6.41 dollars, up 17% from 5.46 dollars, and adjusted net operating income return on adjusted stockholders equity was 32.1%.
Term life insurance adjusted operating revenues were...
Primerica said it amended and restated its 200 million dollar unsecured revolving credit facility on June 2, 2026, extending the maturity to June 2, 2031, and adjusting pricing and covenants.
The prior facility, last amended in 2021, had been scheduled to expire June 22, 2026. No amounts were outstanding when the new facility closed. Lenders include Bank of New York Mellon, Citibank, JP...
DULUTH, Ga. -- May 6, 2026
Primerica reported first-quarter 2026 adjusted operating revenues of 872.3 million dollars, up 9% from a year earlier, driven by Investment and Savings Products growth and a large in-force block of term life policies.
Adjusted net operating income was 189.8 million dollars, up 13%, and diluted adjusted operating earnings per share were 5.96 dollars, up...
Primerica reported second-quarter total revenue of 654.7 million dollars, up 25 percent. Net income rose 26 percent to 128.2 million dollars. Diluted earnings were 3.22 dollars a share, up 28 percent. Return on stockholders equity was 26.3 percent. Adjusted operating earnings were 3.25 dollars a share, up 33 percent, after excluding 2.1 million dollars of transaction costs tied to the e-TeleQuo...
Primerica said it closed the purchase of 80 percent of the operating subsidiaries of Etelequote Limited, known as e-TeleQuote. The deal, agreed on April 18, 2021, carries an enterprise value of 600 million dollars and an implied equity value of about 450 million dollars. Primerica will buy the remaining 20 percent over as long as four years.
Chief executive Glenn Williams said the combi...
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