Overview, company details, product information, news, events, rankings and Rep listings for Pure Romance.
Original Npros business profile for Pure Romance, preserved below for archival purposes:
Pure Romance is a sexual wellness, intimacy, bath, body, and beauty-products company founded in 1993 by Patty Brisben in Cincinnati, Ohio. The company became known for woman-to-woman product education, in-home parties, and consultant-led sales of intimacy products, lubricants, bedroom enhancements, bath and body products, and related personal-care items. Chris Cicchinelli, Brisben's son, later became CEO and President and helped expand the company beyond its original local party-plan business.
For much of its history, Pure Romance operated as a multilevel direct-selling company using independent consultants who hosted parties, educated customers, sold products, and built consultant organizations. In 2020, BBB National Programs' Direct Selling Self-Regulatory Council described Pure Romance as a multilevel direct-selling company with 30,000 active consultants in the United States, South Africa, Canada, Puerto Rico, New Zealand, and Australia.
Pure Romance changed its business model in 2023, moving away from its former MLM and consultant-seller structure. The company now describes itself as a 100% direct-to-consumer brand, selling products directly through PureRomance.com. Its current affiliate program offers a flat 15% commission on eligible affiliate sales through UpPromote, replacing the older consultant-party model with a simpler online affiliate arrangement.
Pure Romance has also received advertising self-regulatory scrutiny over income-related claims made by consultants and in company success-story materials. In 2019 and 2020, DSSRC reviewed consultant social-media posts and website videos that included claims about paying for a $10,000 wedding, buying a home, quitting a full-time job after a first party, earning full-time income from part-time work, and making hundreds or thousands of dollars per month. Pure Romance removed or addressed many of the challenged materials, and in 2020 stated that it had removed all five videos and 13 of the 16 social-media posts identified by DSSRC, while continuing efforts to address the remaining posts made by former consultants.
Patty Brisben, Founder and CEO
Chris Cicchinelli, President
Wayne Triska, Executive Vice President and CFO
America's largest and fastest growing direct seller of intimacy products, Pure Romance, is now the leading provider in the United States and Canada with the acquisition of Passion parties and thousands of Consultants are expected to join the company.
The acquisition is expected to increase sales by nearly 20% annually and will also add new regions for the company, including Canada. This is ...
CINCINNATI, Aug. 2, 2013 -- Pure Romance, the nation's leading and fastest-growing direct seller of relationship-enhancement products, is celebrating 20 years in business at its first annual World Conference this week in Cincinnati. Beginning on Monday, more than 3,100 Pure Romance Consultants and their guests will arrive downtown from all over the US, Puerto Rico, South Africa, and Australia. Pur...
INCINNATI -- Pure Romance, LLC, the nation's leading and fastest-growing direct seller of relationship-enhancement products, announced today it has entered into a growth investment partnership with Craig Capital Corporation, a company that has a long history of bolstering companies' growth and is committed to championing issues of women's sexual health. The partnership will focus on investments in...
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