Regeneca Review and History

Regeneca no longer appears to be active as a direct sales company.

On February 8, 2017, a federal court entered a consent decree of permanent injunction against VivaCeuticals, Regeneca Worldwide, and Matthew Nicosia. The company was required to cease operations, destroy its remaining products, and obtain FDA approval before resuming the manufacture or sale of dietary supplements or drugs. Regeneca subsequently recalled its entire line of herbal and dietary supplements manufactured or sold between June 1, 2011, and February 8, 2017. The company stated that it had ceased doing business in the United States, and the Regeneca network marketing operation has not resumed.

Original Npros business profile for Regeneca, preserved below for archival purposes:

Regeneca was a health and wellness network marketing company founded by Matthew "Matt" Nicosia. Regeneca International was incorporated in Nevada in January 2009 and initially marketed botanical, herbal, and organic nutritional products. In December 2010, the company completed a reverse merger with publicly traded Ethos Environmental, which subsequently changed its name to Regeneca, Inc. The business later operated as Regeneca Worldwide under VivaCeuticals, Inc.

The company sold dietary supplements, weight-management products, energy products, skincare, and sexual-enhancement products. Its better-known offerings included RegeneSlim, RegenErect, RegeneArouse, RegeneBlend, RegeneBoost, RegeneBlast, RegeneFit, and RegeneDerm. Regeneca promoted its formulations as plant-based products intended to support wellness, weight management, energy, physical performance, and healthy aging. In 2010, before the full launch of its network marketing program, the company reported net sales of $99,053, primarily from RegeneBlend and RegeneDerm, and a net loss of approximately $3.3 million.

Regeneca described its sales strategy as "Direct Response Network Marketing." Independent Business Owners sold products directly to customers and earned commissions from their personal sales and the product volume generated by distributors they introduced to the company. Regeneca also used television, radio, online advertising, and infomercials to generate customers and sales leads, which could then be assigned to members of its distributor organization. This combination of mass-media advertising and multilevel distribution was a central part of the company's business model.

The company expanded during the middle of the decade and reported that revenue grew by more than 400% between 2013 and 2014. Trent Staggs was appointed president in 2015, while Nicosia remained chairman. Regeneca was then headquartered in Cottonwood Heights, Utah, although its underlying manufacturing and corporate operations were also associated with Irvine, California.

Regeneca's regulatory history ultimately brought the business to an end. In 2014, the company recalled certain lots of RegeneSlim after FDA testing confirmed that the product contained DMAA, an unsafe stimulant that was not disclosed on the product label. The Department of Justice later alleged that VivaCeuticals and Regeneca failed to follow dietary-supplement manufacturing requirements, continued distributing products containing DMAA despite earlier FDA warnings, and marketed RegeneSlim with claims that caused it to be classified as an unapproved and misbranded drug.