Rena Ware International Review and Profile

The company continues to use an independent-representative sales model. Current Rena Ware opportunity materials promote enrollment, training, mobile tools, customer financing, immediate commissions, and the ability to earn income from product sales. The company states that no inventory purchase is required and that its focus is selling to customers rather than selling to people who join the opportunity. The current market selector lists the United States, Chile, Colombia, Costa Rica, El Salvador, Peru, and Thailand.

Rena Ware's regulatory history includes a 2010 California Attorney General settlement involving false-advertising, high-pressure sales, financing, and debt-collection allegations. California alleged that Rena Ware representatives made deceptive in-home sales claims, including claims that competing cookware caused diseases such as cancer, Alzheimer's disease, diabetes, and heart problems, and that Rena Ware cookware could cure or reduce certain health problems. The settlement required Rena Ware to pay $135,400 in penalties, $250,000 in consumer refunds, and $239,600 in other costs, for total payments of $625,000. Rena Ware was also required to use an independent monitor to ensure that the company refrained from false information and high-pressure sales tactics.