Rexair, Inc Review and Profile

Rexair LLC is the manufacturer of the Rainbow Cleaning System, a long-running premium home-cleaning system sold through RainbowSystem.com. The company traces its roots to the late 1920s, when John W. Newcombe's separator technology led Leslie H. Green to form Rexair in 1929. Rexair later added water filtration to the cleaner in the 1930s, and the product was renamed the "Rainbow" in 1955. In 1959, J.V. "Sandy" Sanders and associates purchased Rexair and expanded what the company called the "Rainbow Opportunity."

Rainbow's product line centers on the Rainbow SRX water-based home-cleaning system. The system uses water filtration with a HEPA Neutralizer filtration stage and is marketed for carpet, hard floors, furniture, air cleaning, and broader home-cleaning use. Rainbow accessories include the Power Nozzle, AquaMate, RainJet, MiniJet, RainbowMate, JetPad, extended hose, sprayer, fragrances, cleaning solutions, and related supplies. Rexair states that the Rainbow Cleaning System has been manufactured for more than 90 years and is sold in more than 80 countries.

Rainbow operates through a direct-selling model built around personalized in-home demonstrations. Rexair states that it does not sell the Rainbow directly to consumers, over the internet, or in retail stores; the product is sold through an independent network of authorized Rainbow distributors. The company's current opportunity materials promote both dealer and distributor opportunities, with free training, no up-front investment for dealers, products provided on consignment, independent-contractor status, in-home demonstrations, local distributor support, performance-based pay, and local or national incentive programs.

Rexair remains active. Its current world headquarters is listed at 2600 West Big Beaver Road, Suite 555, Troy, Michigan 48084, and the company is a current Direct Selling Association member. Rhône Group lists Rexair as a portfolio company, describing it as a leading direct-seller and manufacturer of premium vacuum cleaning systems sold worldwide through third-party distributors. Rexair has also moved through several ownership changes: Rhône initially acquired Rexair in 2005, sold it to Jarden Corporation in 2014, Jarden was later acquired by Newell Brands, and Rhône reacquired Rexair from Newell, with Rhône listing a May 2019 investment date.