Ruby Ribbon Review and Profile

Ruby Ribbon no longer appears to be active as a direct sales company.

RubyRibbon.com is no longer the active Ruby Ribbon MLM/direct-selling site. The company announced in June 2025 that it would wind down operations, with reports stating it would close on August 25, 2025. The domain now redirects to True Embrace, a new supportwear brand that says it purchased the original Ruby Ribbon intellectual property and fit technology.

Original Npros business profile for Ruby Ribbon, preserved below for archival purposes:

Ruby Ribbon was a women's apparel, intimates, shapewear, and athleisure direct-selling company founded in 2011 and launched publicly in 2012 by Anna Zornosa. The company was headquartered in Burlingame, California, and built its brand around wire-free bra alternatives, shaping camisoles, demiettes, leggings, swimwear, and other apparel designed to provide support, smoothing, and comfort without traditional underwires.

Ruby Ribbon sold through independent representatives known as Stylists. Its sales model combined trunk shows, in-home fittings, online parties, social selling, and replicated stylist websites. The company promoted itself as a body-positive, women-supporting-women brand that offered both apparel products and a flexible entrepreneurial opportunity. A 2018 San Francisco Chronicle profile reported that Ruby Ribbon had 35 headquarters employees, more than 2,700 representatives nationwide, $18 million in venture backing, and commissions ranging from 20% to 40%. The same profile described Ruby Ribbon as a multilevel marketing company because Stylists could earn additional compensation from products sold by salespeople they recruited.

Ruby Ribbon's product line focused most heavily on bra-replacement and shapewear products, including support camisoles, demiettes, tanks, leggings, swimwear, bottoms, tops, dresses, and related fashion pieces. The company emphasized proprietary fit and shaping technology, including its InvisiShape fabric, Demiette line, and patented Sport Demiette construction. In 2021, Ruby Ribbon announced that its Sport Demiette had received U.S. Patent No. 10,993,482, and described the company as a social-commerce-driven women's intimates, shapewear, and athleisure brand.

Ruby Ribbon is no longer active as an independent direct-selling company. In June 2025, the company announced that it would begin winding down its business, citing challenges in the economy and retail landscape. Direct-selling industry reports stated that Ruby Ribbon would officially close on August 25, 2025. RubyRibbon.com now redirects to TrueEmbrace.com, where True Embrace sells Ruby Ribbon-branded styles and says it purchased the original Ruby Ribbon intellectual property, including proprietary fit technology. True Embrace presents itself as a new women-owned comfort and supportwear brand, not a continuation of the old Ruby Ribbon MLM structure.