Saba
Overview, company details, product information, news, events, rankings and Rep listings for Saba.
Saba Current Status and History
Saba was founded in 1988 by AMS Health Sciences, LLC and has operated for more than three decades as a nutritional and wellness direct-selling company. Headquartered in Oklahoma City, Oklahoma, the company markets dietary supplements, weight-management products, skincare and personal-care products through a network of independent Promoters. Over the years, Saba has expanded its product portfolio to include nutritional shakes, vitamins, energy products, digestive-health supplements, collagen, beauty products and lifestyle-wellness offerings.
Saba distributes its products through a multilevel marketing compensation plan. Independent Promoters earn retail profits from product sales, commissions on Preferred Customer purchases, Fast Start Bonuses, Team Building Bonuses and binary team commissions. The current compensation plan also includes leadership incentives, weekly commissions and rank advancement based on personal and organizational sales volume. Weekly binary commissions are calculated at 10% of the commissionable volume on the lesser leg, subject to qualification requirements and commission caps.
The company continues to operate under the SabaForLife.com brand and maintains an active distributor enrollment program, customer ordering platform and compensation plan. While Saba has remained privately held, it has continued to update its product line and sales tools and remains an active participant in the direct-selling industry.
Company timeline
- 1988 John W. Hail organizes Advantage Marketing Systems, initially named AMS, Inc., in Oklahoma. The company markets consumer products and services through independent sales associates.
- 1997 Advantage Marketing Systems' common stock begins trading on the Nasdaq SmallCap Market under the symbol AMSO.
- 2004 Shareholders approve changing the company's name from Advantage Marketing Systems, Inc. to AMS Health Sciences, Inc.
- 2007 AMS Health Sciences files a voluntary Chapter 11 petition in the U.S. Bankruptcy Court for the Western District of Oklahoma.
- 2008 AMS Health Sciences sells its operating assets, including trademarks, customer and sales-associate lists, and the right to use the AMS Health Sciences name, to a company owned by Laurus Master Fund. The purchaser continues the nutritional direct-selling business separately from the public shell.
- 2025 The Direct Selling Self-Regulatory Council recommends that AMS Health Sciences LLC, doing business as Saba, modify or discontinue certain earnings and health-related product claims. Saba agrees to adhere to the recommendations.
Executive Team
Joe Naughton, Chief Executive Officer
Michael Smith, President
Michael Harrison, Founder and Chairman Emeritus
Executive Bios
Related companies and people
These people and companies appear in the public record around Saba:
Sources
- U.S. Securities and Exchange Commission — January 1997 Form 424B1 stating that the Oklahoma company was organized in 1988 as AMS, Inc., with John W. Hail as founder, CEO and chairman from its inception in June 1988.
- U.S. Securities and Exchange Commission — 2002 Form 10-K stating that the common stock traded on the Nasdaq SmallCap Market under the symbol AMSO from November 6, 1997, to June 14, 1999.
- AMS Health Sciences — August 23, 2004 release announcing shareholder approval of the name change from Advantage Marketing Systems, Inc. at the August 20, 2004 annual meeting.
- U.S. Securities and Exchange Commission — Form 8-K stating that the company filed a voluntary Chapter 11 petition on December 27, 2007, in the Western District of Oklahoma, Case No. 07-14678.
- U.S. Securities and Exchange Commission — SA Recovery Corp. 2012 Form 10-K stating that on July 31, 2008, AMS sold its operating assets to a company owned by secured creditor Laurus Master Fund, Ltd., including trademarks, customer and sales-associate lists, and the right to use the AMS Health Sciences name.
- BBB National Programs — November 19, 2025 report of the DSSRC recommendations on earnings and health-related claims and Saba's agreement to adhere to them.
SabaRep Listings
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