Seriluna Review and History

Seriluna no longer appears to be active as a direct sales company.

Original Npros business profile for Seriluna, preserved below for archival purposes:

Seriluna was a Massachusetts-based beauty and personal-care direct-selling company founded by Steve Schuster. Seriluna Inc. was incorporated in Massachusetts in 2011 and operated from Franklin. The company entered the home-party market with a line of spa-quality skincare, bath and body products, fragrances, and loungewear that it promoted as being designed and manufactured in the United States. Its marketing emphasized natural botanical ingredients and formulas free of parabens, aluminum, sodium lauryl sulfate, and sodium laureth sulfate.

The Seriluna product line included facial cleansers and treatments, body lotions and butters, hand and foot treatments, Himalayan bath salts, sugar scrubs, fragrance oils, reed diffusers, and anti-aging skincare. The company also offered a complementary loungewear collection that included robes, lounge pants, sleepwear, and satin accessories. Products featured ingredients such as hyaluronic acid, emu oil, acai and goji berry extracts, white tea, and vitamins C and E.

Seriluna sold its products through independent consultants using a home-party and personal-sales model. The company referred to its events as "Spa Parties," where consultants demonstrated and sold products while hosts earned product credits called "Luna Loot" and could qualify for discounted merchandise. Consultants also received personalized company websites that allowed them to generate online sales in addition to in-person orders.

In 2012, Seriluna expanded the opportunity with a formal Spa Consultant Program. Consultants earned commissions ranging from 30% to 40% on personal sales and could earn additional residual income by building a sales team, giving the compensation structure a multilevel component. Company promotional materials stated that consultants could potentially earn $500 to $1,000 or more per month, although those figures were marketing projections rather than independently verified average earnings.

New consultants could choose between a $99 Basic Starter Kit and a $199 Deluxe Starter Kit. The kits included full-size products, catalogs, order forms, promotional materials, and access to a personalized website. Historical compensation materials also referenced Fast-Start bonuses and additional commissions tied to team sales. Consultants were not required to maintain inventory because customer orders could be fulfilled directly by the company.

Seriluna eventually discontinued its consultant program and is no longer operating as a direct-selling company. The former seriluna.com website no longer functions as a company or enrollment site, and the surviving public record consists largely of historical catalogs, consultant materials, trade coverage, and direct-selling directory listings. The exact date the business opportunity ended is not clearly documented, although most active promotional material dates from the 2011â€"2013 period.