SevenPoint2 Review and History

SevenPoint2 no longer appears to be active as a direct sales company.

Original Npros business profile for SevenPoint2, preserved below for archival purposes:

SevenPoint2 was a California-based health and nutrition network-marketing company launched on October 1, 2011, in Newport Beach. The company was founded by network-marketing veterans Jason Boreyko, Dr. Howard Cohn, and Sam Adams, with Boreyko serving as CEO and Cohn overseeing product development. SevenPoint2 built its identity around what it called the "Alkaline Movement," promoting nutrition and weight-management programs based on maintaining an alkaline lifestyle. Within its first month, the company reported approximately $500,000 in retail sales.

The SevenPoint2 product line consisted primarily of nutritional supplements, shakes, drink mixes, and weight-management products. Early products included the 7.2 Shake, 7.2 Greens, Alkaline Booster, Green Caps, and Coffee Drops. The company later added HydroFX Recovery, a powdered sports and recovery supplement, and 7.2 Curb, a weight-management and appetite-control product. SevenPoint2 marketed these products around its central alkaline-health concept, although claims about altering or maintaining the body's overall pH should be understood as company marketing rather than established medical conclusions.

SevenPoint2 sold its products through independent Associates using a multilevel compensation plan. Retail customers could purchase products without participating in the business, while Preferred Customers enrolled in recurring product orders and Associates could earn commissions from product sales and organizations they developed. The compensation structure changed during the company's operating history but generally used a unilevel or hybrid unilevel model with multiple levels and generations of commissionable sales.

One version of the plan offered enrollment bonuses ranging from 20% at the Global Associate level to as much as 72% at Black Diamond. Additional incentives included Momentum bonuses, generation commissions, the Global Enrollment Bonus Pool, Elite Car Bonus, Diamond and Black Diamond Infinity bonuses, and the "Nothing Beats Free" program. Under Nothing Beats Free, an Associate who enrolled three Preferred Customers whose combined autoship volume reached three times the Associate's own autoship order could receive a credit toward the following month's product order.

Historical compensation materials offered several Fast Start product packages. A Bronze package was approximately $299.79, Silver approximately $599.97, and Silver Elite approximately $999.97. The larger packages contained additional products and training materials and could also establish or accelerate qualification within the compensation plan. Associates generally had to maintain specified personal or customer volume to remain commission-qualified.

SevenPoint2 remained active through 2017, when its business began transitioning to Seacret Direct, the Arizona-based direct seller known primarily for Dead Sea skincare products. Seacret acquired SevenPoint2's plant-based alkaline nutrition line and incorporated it into its own wellness business. SevenPoint2's own transition materials show that November 2017 commissions were still processed by SevenPoint2, while commissions on business generated beginning December 2, 2017 were paid under the Seacret compensation plan. Seacret subsequently described the SevenPoint2 acquisition as a 2017 milestone, while a public announcement of the transaction followed in July 2018.

The acquisition ended SevenPoint2's operation as a separate MLM opportunity. Its Associates were transitioned into Seacret, and SevenPoint2 products became part of Seacret's nutrition portfolio. Dr. Howard Cohn continued with Seacret as Director of Product Development for Nutrition and Chairman of its Science Advisory Board. The original sevenpoint2.com website no longer functions as an independent SevenPoint2 enrollment and distributor platform.

Looking for an active alternative to SevenPoint2? Check out our list of Nutritionals companies here and their current Npros business rankings.