Shaklee is a wellness, nutrition, beauty, and home-products direct-selling company founded in 1956 by Dr. Forrest C. Shaklee and his sons. The company grew from Dr. Shaklee's work in vitamins, nutrition, and preventive health, and became one of the older companies in the modern direct-selling industry. Its product line includes vitamins, minerals, protein products, personalized nutrition, healthy-weight products, sports nutrition, skincare, body care, hair care, cosmetics, green cleaning products, laundry products, dish products, and related household items.
Shaklee has built much of its identity around wellness, science, ingredient standards, and environmental responsibility. The company promotes clean nutrition, clean beauty, green home products, and longevity-focused wellness, and states that it became the first company in the world to become Climate Neutral Certified in 2000. In 2025, Shaklee acquired substantially all of Modere's business through a subsidiary, including trademarks, formulas, equipment, inventory, and products tied to Modere lines such as Liquid BioCell® Collagen, Trim, Burn, Sculpt, and Curb.
Shaklee sells through Wellness Ambassadors who share products, enroll customers, and build customer and sales organizations. Current Ambassador materials state that participants can earn 30% on purchases made by new customers during their first 30 days, 10% to 40% commissions on returning-customer purchases, and Star Club bonuses tied to new-customer product sales. The compensation plan also includes organizational bonuses, including Level 1, Level 2, Director Team, Generation, Infinity, Infinity Matching, and Presidential Master Organization bonuses as Ambassadors advance in rank.
Shaklee remains active at Shaklee.com and is a member of the Direct Selling Association. The company lists its U.S. headquarters in Miami, Florida, and reports more than 2 million members and ambassadors across North America, Asia, and Australia. Shaklee has also appeared in FTC advertising and product-claim oversight records, including the FTC's 2023 Notice of Penalty Offenses recipient list concerning substantiation of product claims; the FTC states that inclusion on the list does not indicate wrongdoing.
Shaklee Corporation's mission is "to provide a healthier life for everyone and a better life for anyone."
Shaklee suggests that those interested in becoming a Shaklee distributor purchase a $299.00 Mission PAK, which includes the application fee, a free product coupon, a variety of products, three months of a personal website, and marketing and training materials. Other enrollment options include joining as a Member for $19.95, a Distributor for $39.95, and as a GOLD Ambassador with a Super GOLD Mission PAK for $750.
Shaklee distributors earn retail profit on their personal sales. They can also earn bonuses by sponsoring others who become distributors. When a distributor and everyone in their group (including customers) generate a certain volume of product sales each month, they earn a monthly bonus.