Overview, company details, product information, news, events, rankings and Rep listings for Silpada Designs.
Original Npros business profile for Silpada Designs, preserved below for archival purposes:
Silpada Designs was a sterling-silver jewelry company founded in 1997 by Bonnie Kelly and Teresa Walsh after the co-founders had spent six years personally selling jewelry at parties. So many women told them, "I want your job," that they decided to share the opportunity with others. Silpada became known for handcrafted sterling-silver jewelry designed by artisans from around the world, with each piece carrying slight individual variation because of the handmade nature of the work.
Silpada operated as a home-party direct-selling company through independent representatives. Its home shows were positioned as relaxed shopping events rather than formal sales presentations, with guests dropping in, browsing, and purchasing the pieces they liked without a high-pressure presentation format. Company materials promoted average home-show sales of more than $750, nearly twice the industry average, and Silpada grew into one of the largest direct sellers of sterling-silver jewelry.
In 2010, Avon agreed to acquire Silpada for approximately $650 million, describing the company at the time as the largest and fastest-growing direct seller of sterling-silver jewelry, with about 32,000 independent representatives in the United States, Canada, and the United Kingdom and annual revenue of approximately $230 million. Avon sold Silpada back to the founding families in 2013 for $85 million, and Silpada announced in 2016 that it would close after 19 years, winding down the original representative-driven business by July 31, 2016.
The Silpada brand later returned after Richline Group, a Berkshire Hathaway company, acquired the brand name, jewelry designs, and select inventory. Silpada remains active at Silpada.com as an ecommerce jewelry brand selling rings, earrings, necklaces, bracelets, charms, anklets, toe rings, and other silver and gold-plated jewelry. The current business uses online retail, an affiliate program, and a brand ambassador program, but the original Silpada Designs home-party MLM/direct-sales opportunity is no longer active.
NOTICE TO ALL ACTIVE INDEPENDENT SILPADA DESIGNS REPRESENTATIVES
According to the Silpada Designs Corporate Web Policy active Independent Silpada Designs Representatives are prohibited from listing on a business directory or other Web site using the company's trademarked terms, including, but not limited to, "SILPADA" and "SILPADA DESIGNS". As such, all active Independent Silpada Designs Representatives may not list on this Web site. Any such listing will be considered a violation of the Silpada Designs Corporate Web Policy and will be subject to all remedial actions.
Jerry Kelly, CEO
October 28, 2016 -- Richline Group, Inc., a wholly owned subsidiary of Berkshire Hathaway, acquired select assets of Silpada Designs, including the 'Silpada' brand name, its jewelry designs and all sterling silver and fashion jewelry inventory.
From its humble beginnings as a business founded by stay-at-home moms, Silpada saw stunning success, becoming the world's largest home party seller ...
The owners of Silpada have announced that they will be closing the business at the end of July.
Teresa Walsh and Bonnie and Jerry Kelly founded Silpada in 1997. Silpada became one of the largest party plan sellers of jewelry in North America. The founders sold Silpada to Avon Products in 2010 for $650 million, and repurchased it three years later for $85 million.
A statement by An...
LENEXA, Kan., Jan. 7, 2016 -- Silpada, a leading direct sales and e-commerce accessories company, today announced the launch of its Stylemaker program, a modern way for women to share and sell the company's handcrafted jewelry and accessories.
The introduction of the Silpada Stylemaker in February 2016 carves out a new category in the direct selling industry by creating a more accessible an...
KANSAS CITY, Kan., May 7, 2015 -- Silpada, a leading jewelry direct sales company with a rich heritage of handcrafted designs, is excited to announce the launch of it's first-ever accessories collection this fall. Best known for its .925 Sterling Silver Collection and brass-based K & R Collection, Silpada is a family-owned business that strives to empower women through one-of-a-kind jewelry and un...
KANSAS CITY, Kan., Jan. 5, 2015 -- Silpada and WomenHeart: The National Coalition for Women with Heart Disease announce a year-long fundraising campaign to spread awareness for heart disease. Throughout 2015, sales of Silpada's new You've Got Heart Necklace ($49 US/$52 CA) will benefit WomenHeart in advancing women's heart health through advocacy, community education, and free patient support serv...
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