Soul Purpose Review and Profile

Soul Purpose Lifestyle Company is a natural beauty, bath, body, and wellness direct-selling company founded in 2007 by Nadine A. Thompson, the former co-founder of Warm Spirit. The company was created as a socially responsible and sustainable direct-selling business with a mission of creating entrepreneurial opportunities, especially for women of color. Its brand identity combines natural personal-care products, self-care, community empowerment, social responsibility, and business ownership.

Soul Purpose's product line centers on botanically based bath, body, beauty, and wellness products. Its offerings have included shea-butter body butters, body custards, body polish, hand and body wash, massage oil, cleansing bars, lip balm, fragrance boosters, soy candles, aromatherapy-style products, and related personal-care items. The company has also emphasized wildcrafted shea butter, aloe, almond oil, vitamins, antioxidant blends, vegan and paraben-free formulations, and cruelty-free positioning.

Soul Purpose operated through a direct-selling model using independent Entrepreneurs or consultants. Older company and distributor materials described home parties, personal selling, team-building, product sampling, business presentations, community calls, and online ordering through consultant websites. Current SoulPurpose.com materials still promote an Entrepreneur opportunity and community calls, while its online shop also states that certain bath-and-body products are sold directly to consumers and not through the direct-sales/home-party network or Youngevity.