Sunrider International Review and Profile

Sunrider International was founded in 1982 by Drs. Tei-Fu Chen and Oi-Lin Chen. The company built its business around herbal nutrition, wellness, beauty, personal-care, oral-care, household, and related consumer products, using the brand's "The Art of Herbal Science" positioning and emphasizing control over product development, manufacturing, distribution, and marketing.

Sunrider remains active and continues to operate through a direct-selling/network-marketing model. The company is listed by the U.S. Direct Selling Association as a person-to-person sales company operating in more than 40 countries, with product categories including cosmetics, essential oils, home care, nutritional supplements, personal care, and skin care. DSA materials also state that Sunrider self-manufactures more than 400 products in Los Angeles-area facilities totaling about 1 million square feet.

The current Sunrider opportunity is built around Independent Business Owners, or IBOs, and the company's Infinity Compensation Plan. Current compensation materials describe retail profit, personal sales commissions, fast-start incentives, unilevel commissions, check-match bonuses, rank advancement, and downline volume. The plan defines Downline Volume as volume from the IBO and all IBOs in the IBO's entire downline, extending "infinitely deep," and states that an IBO participates in the compensation plan to build a Sunrider business. Sunrider's income disclosure language states that, in 2022, a typical active U.S. Sunrider IBO earned $2,615.01 per year before expenses.