The Limu Company Review and Profile

The Limu Company no longer appears to be active as a direct sales company.

On May 31, 2019, ARIIX acquired substantially all of LIMU’s business assets for an agreed purchase price of $8 million. ARIIX paid $3 million at closing, with another $5 million payable from 5% of subsequent sales connected to the LIMU organization. The acquired assets included LIMU’s distributor and customer network, intellectual property, inventory and equipment. LIMU’s compensation plan and distributor back office were fully integrated into ARIIX during 2020.

Original Npros business profile for The Limu Company, preserved below for archival purposes:

The LIMU Company was founded by Gary J. Raser in 2004 and headquartered in Lake Mary, Florida. The company developed from Raser's earlier experience in the nutritional-supplement and network-marketing industries and built its identity around beverages containing fucoidan, a polysaccharide derived from brown seaweed. By 2012, LIMU reported operations in more than 24 countries and stated that it had paid more than $75 million in distributor commissions.

The company's flagship product was LIMU Original, a liquid nutritional supplement made with an extract of Tongan limu moui seaweed. Its other major product lines included LIMU Lean weight-management shakes and supplements and Blu Frog LIMU Energy, later marketed as Blue Frog and Blue Frog 2 energy drinks. Subsequent products included LIMU Lean Burn and other nutritional beverages and supplements. Product descriptions concerning energy, immune support, weight management and the effects of fucoidan were company marketing claims rather than FDA-approved disease-treatment claims.

LIMU sold through independent distributors known as Members or Promoters. Promoters earned retail profit, bonuses on the initial purchases of personally enrolled distributors and commissions on product volume generated through their downline organizations. The company used a rank-based unilevel compensation plan, not a binary or matrix structure. Historical plan descriptions show residual commissions extending through as many as eight levels, with additional Fast Track bonuses, first-order bonuses, rank-achievement awards, leadership pools, automobile incentives and travel rewards. Court records likewise describe a structured system of rankings, commissions and bonuses based on personal and downline sales volume.