Information on the Univera discontinued direct selling program.
Univera remains active as a health-and-wellness products company, but it discontinued its network-marketing program in 2020. NewUnivera.com is now its primary U.S. e-commerce website.
Original Npros business profile for Univera, preserved below for archival purposes:
Univera is a botanical health-and-wellness company whose history traces to Namyang Aloe, founded in South Korea in 1976 by Yunho Lee after his personal experience with aloe vera. The broader organization developed into ECONET, a group of agriculture, research, biotechnology and consumer-products companies. Univera LifeSciences launched in the United States in 1998 and began direct selling in 1999 under Lee's son, Byung Hoon "Bill" Lee. The company was headquartered in Washington and worked with affiliated businesses including aloe cultivator Aloecorp and botanical research company Unigen.
Univera built its product line around aloe vera and other plant-derived ingredients. Earlier products were organized into categories such as Nourish, Restore, Fortify, Vitalize and Xperia and included multivitamins, herbal formulas, aloe drinks, joint-support supplements, energy products, skin care and personal-care items. The current online catalog contains approximately 58 products covering joint and bone support, digestion, immune health, energy, circulation, blood-sugar maintenance, sleep, women's and men's wellness, and skin care. Major products include Xtra, Aloe Select, Aloe Gold, RegeniCARE, KM, Prime, Rhythmatix, Level G Plus, Natural Dreams, AloeBiotics and the Botanity skin-care line.
During its network-marketing period, products were sold through independent Associates who earned retail commissions and multilevel compensation based on customer and team purchases. The plan included unilevel commissions of as much as 15% on personally enrolled customers and Associates, 10% on the next level and additional commissions extending through four levels. It also offered generation pay, promotional bonuses, travel incentives, monthly BMW allowances ranging from $500 to $1,600 and a Blue Diamond bonus pool funded with 2% of company commissionable volume. In 2010, Univera reported approximately $164 million in worldwide sales, 45,000 independent salespeople and 160 employees across three markets. Reported sales declined to approximately $138 million in 2011.
Univera ended its multilevel sales program effective December 1, 2020.
Enrollment Options
New Univera Associates can get started by purchasing a $40.00 Getting Started Kit, which includes DVDs, brochures, a product catalog and other tools to begin building their business. There are other starter kits available which include product and are priced from $189.00 to $1,340.00. Univera Associates receive a 20% average discount on product orders.
Compensation Plan
Univera has a unilevel compensation plan. Univera Associates earn retail commissions, up to 15% on the purchases of people they personally enroll, 10% on the purchases of Assicates and Customers they enroll, and commissions on purchases up to four team members deep. Univera also offers Associates limited-time incentives, the opportunity to earn a monthly car allowance, trips and activities, and participation in the company's bonus pool for Associates who have achieved 'Blue Diamond' rank.
Looking for an active alternative to Univera? Check out our list of Nutritionals companies here and their current Npros business rankings.
Bill Lee, Chairman and CEO
Randy Bancino, President
Stephen Cherniske, M.S., Chief Scientific Officer
Ralph Bietz, Global Chief Operations Officer
Claire Bancino, Chief Marketing Officer
Matt Rumpsa, Vice President of Business Development
SEATTLE, Wash. July 10, 2014 -Univera, Inc., a leading natural supplement company founded in 1999 by Bill Lee, recently expanded its operations with a new location in Vancouver, B.C. The Vancouver B.C. location will be used by Univera's Canadian associates to conduct business and introduce prospects to Univera's products and business opportunities. Referred to as 'The HUB' (Heart of Univera Bus...
Seattle, WA June 04, 2014 -- Univera, a leader in the natural products industry, today announced that it has named Tom Zimmer as President and CEO. Zimmer replaces Randy Bancino, who announced his retirement at the end of May. 'We are excited to have Tom join the day-to-day management of Univera and to lead us further toward success,' said Bill Lee, Univera Chairman and Founder. 'Tom is an ac...
SEATTLE, Mar 18, 2013 -- Univera, Inc. today announced Rick Nelson as Vice President of International for the health and nutritional products company headquartered in Seattle, Washington. "Rick Nelson is a great addition to one of the most dynamic and experienced executive teams in the industry," said Randy Bancino, President of Univera. "As Univera prepares to expand beyond North America, we s...
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