Velata

Velata no longer appears to be active as a direct sales company. Last update Monday, June 29, 2026

Velata was a Meridian, Idaho-based Scentsy Family direct-sales brand launched in 2012. The company sold chocolate fondue warmers, premium Belgian chocolate, and related kitchen products through independent consultants, home parties, open houses, fundraisers, fairs, shows, and online sales. Consultants could enroll in Velata as a separate Scentsy Family brand while building a shared team structure across Scentsy’s related direct-sales businesses.

Velata was discontinued in 2016 after Scentsy moved away from its multi-brand strategy and refocused on the core Scentsy fragrance and home-products business. The original velata.com opportunity no longer appears to operate as a public customer or consultant site. Scentsy remains active as an MLM/direct-selling company, but Velata no longer operates as a standalone direct-sales brand.

Original Npros business profile for Velata, preserved below for archival purposes:

Velata, a Scentsy Family company launched in May 2012, offers fondue warmers and premium Belgian chocolate through its network of independent representatives at home parties, open houses, fairs and shows, fundraisers, and online. Velata is headquartered in Meridian, Idaho.

Velata ceramic fondue warmers use a 25-watt light bulb and a patent-pending silicone dish to keep chocolate at the perfect temperature for dipping with no scorching, flame, or messy clean-up. Velata chocolate comes packaged in a microwavable, six-ounce pouch with a pour spout and is available in four flavors: Milk, White, Dark, and Caramel.

At a Velata party, a Velata Consultant sets up a display of products for the host and guests to sample and enjoy. Guests who can't attend a party can place their orders online. Hosts of Velata parties with $150 or more in guest sales earn half-price products and product credits. If one of their guests decides to host their own Velata party, the host can earn an additional half-price item if they attend.

Enrollment Options

The Velata Starter Kit costs $99.00 and includes a warmer, 6 packages of chocolate, a party carrier, an apron, 5 spatulas, business supplies such as brochures, business cards, catalogs, order forms, and invitations, and a New Consultant Start-up Guide. New Velata Consultants receive free online training, a free workstation to place orders and get company news, and 3 free months of a personal website.

Compensation Plan

Velata Consultants can earn up to 30% on their personal sales and up to a 9% leadership bonus on the sales of their team.