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Information on the XOWii discontinued direct selling program.
XOWii is no longer active as an independent direct sales company.
XOWii had its very rapid rise and equally rapid disappearance: roughly 20,000 distributors and an estimated $15 million in first-year sales, followed by acquisition by Evolv only a few months later.
XOWii was a California-based health and wellness network marketing company launched in 2009 by Richard Kelly and James Christiansen. Kelly served as chief executive officer and Christiansen as president. The company initially operated from Newport Beach and later listed an address in Costa Mesa, California. XOWii entered pre-launch in October 2009 and grew rapidly during its first year. By September 2010, industry reporting placed its distributor organization at approximately 20,000 independent distributors, with estimated 2010 revenue of about $15 million and approximately 18,000 recurring autoship orders. XOWii was accepted as a member of the U.S. Direct Selling Association in December 2010.
XOWii marketed nutritional supplements, weight-management products and functional beverages. Its principal products were XOWii Energy, XOWii Thin and XOWii Ultimate. XOWii Energy was a functional energy drink formulated with ingredients including KonaRed coffee fruit, glucosamine and resveratrol. XOWii Thin was positioned as a weight-management and appetite-control product, while XOWii Ultimate was a liquid vitamin, mineral and antioxidant supplement. The company developed much of its branding around KonaRed Coffee Fruit, derived from the fruit surrounding the coffee bean, and incorporated it into several formulations. XOWii later developed its 90 Day Challenge, which combined its nutritional and weight-management products with a structured customer program.
XOWii used a hybrid binary MLM compensation plan supplemented by a unilevel-style check-matching structure. Its compensation program offered multiple forms of payment, including fast-start bonuses, binary team commissions, executive check matches, rank advancement bonuses, car incentives and several leadership bonus pools. Binary team commissions could reach approximately 12% of qualifying volume on the lesser binary leg. The company also offered a "XOWii 4 Free" program under which distributors who enrolled four people maintaining qualifying autoship orders could have their own product autoship covered, excluding shipping and handling. Contemporary industry reporting described the compensation program as providing approximately 10 different ways to earn.
XOWii's period as an independent company lasted less than two years. On February 4, 2011, Evolv Health announced an agreement combining the two direct-selling businesses. Evolv subsequently described the transaction as an acquisition of XOWii LLC, incorporated XOWii's distributors into the Evolv organization and added XOWii's weight-management, energy and nutritional products to the Evolv product line. Evolv also adapted XOWii's successful 90 Day Challenge into its own E84 Challenge program. The merger gave Evolv access to approximately 20,000 XOWii distributors, although a group of prominent XOWii field leaders publicly announced that they would not participate in the transition. XOWii therefore ceased operating as a separate network marketing company during 2011.
XOWii was involved in litigation with competing nutritional MLM MonaVie during its brief operating history. MonaVie sued XOWii, Kelly, Christiansen and several former MonaVie distributors in Utah, alleging that XOWii and the distributors had improperly targeted MonaVie's sales organization and made false statements concerning MonaVie's financial condition. The case was removed to the U.S. District Court for the District of Utah in January 2010. XOWii separately filed suit against MonaVie in federal court in California. That action was dismissed with prejudice on November 10, 2010, pursuant to a stipulation between the parties, with each side bearing its own attorneys' fees and costs.
Richard Kelly, CEO/Co-Founder
James Christiansen, President/Co-Founder
Scott Miller, Vice President of Operations
Josh Higgenbothan, Chief Marketing Officer
Brandon Rath, Vice President/General Counsel
Bill Sickert, Chief Science Officer/Co-Founder
Npros.com archives executive bios for XOWii and other companies. Use the links below for specific executive biographies and related company history.
Evolv Health announced today that XOWii is joining the Evolv Health team. Both Evolv Health and XOWii were founded in the fall of 2009, and they complement one another in terms of product lines, momentum within the direct sales industry, and business model.The flagship product marketed by Evolv Health is an enhanced water beverage which contains the proprietary Archaea ActiveTM formula. The res...
Now a national front-runner for energy, dietary and health supplements, XWOii XOWii.com stunned veteran network marketers by acquiring top distributors from three startup companies fated to fail. The process was seamless as key distributors clamored to join forces with XOWii - a company well known for putting distributors first and providing power tools to prosper. According to Kevin Larson, Ch...
Startup XOWii, based in Costa Mesa, California, topped the latest update on MLMRankings.com.XOWii Energy is the company's flagship product, an energy drink featuring the KonaRed Coffee Cherry, a portion of the coffee plant that is often discarded during the harvesting of the coffee plant. XOWii ranked first with an increase of 94.26% over the prior month.About MLMRankings MLM Rankings t...
Startup MLM XOWii of Newport Beach, CA was recently named as defendant in a lawsuit filed by MonaVie LLC. South Jordan-based beverage MLM MonaVie is suing former MonaVie distributors and XOWii, claiming they are trying to steal it's sales force by spreading disinformation about the company's financial prospects. The lawsuit names former MonaVie distributors Rodney Robards, Shaylon Hart, and Ch...
NEWPORT BEACH, CALIFORNIA (October 6, 2009) - KonaRed and XOWii have announced a multi-year agreement to market ready-to-drink beverages featuring KonaRed. The coffee fruit ingredient, called KonaRed, represents the only US-grown product of its kind.Under the terms of the agreement, XOWii will obtain exclusive rights to distribute KonaRed for ready-to-drink beverage use in the United States ...
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