Xplocial Review and History

Xplocial no longer appears to be active as a direct sales company.

Original Npros business profile for Xplocial, preserved below for archival purposes:

Xplocial was a New York-based online marketing and network marketing company launched in June 2012 under the leadership of Larry Marcus, President and CEO. The company's original product was an automated system for creating customized Facebook business pages and using Facebook, mobile and text-messaging tools to capture prospects and develop customer relationships. Early enrollment packages were priced at $159.95 for Premier and $398.95 for Platinum, with affiliates also paying a recurring membership fee. Xplocial operated from Melville, New York, initially listing offices at 999 Walt Whitman Road.

Xplocial's product offering and business model changed substantially after its initial launch. By 2013 and 2014, the company was emphasizing membership benefits rather than primarily selling its original Facebook marketing system. A $29 Gold membership offered shopping, restaurant, entertainment and travel discounts, while a $100 Platinum membership added lead-capture software, website-building tools, hosting, business training and access to Xplocial University. The company also promoted discounted travel through Dream Life Vacation Club, another business headed by Larry Marcus. Xplocial marketing materials promoted vacation packages, cruises, restaurant discounts and other incentive certificates that members could use personally or distribute as customer promotions.

The compensation program also changed during Xplocial's short operating history. Its earlier plan used a binary MLM structure with retail sales bonuses, customer enrollment commissions, residual income, matching bonuses, coded matching bonuses, rank advancement bonuses, leadership pools and a car bonus. During the company's 2013 relaunch, Xplocial heavily promoted a 100% commission model built around recurring Gold and Platinum memberships and pass-up commissions generated by newly recruited affiliates. Company promotional material in March 2014 described five separate income streams and continued to market the opportunity primarily around recurring membership sales and affiliate recruitment.

In August 2014, the company introduced Xplocial 2.0, repositioning the business around a broader membership savings program. The Basic membership cost $99 to start plus $49 per month and included shopping discounts, restaurant offers, rebate programs and vacation certificates. Premier membership could be purchased with a $199 down payment and $129 per month, or a $399 down payment followed by $99 monthly payments, with payments ending after 24 months. Promotional materials claimed members could receive discounts of 10% to 60% through participating retailers and service providers and promoted an affiliate compensation opportunity alongside the savings program.

Xplocial did not develop into a lasting direct-selling company. The business was active through at least late 2014, but its MLM operation subsequently shut down and the original website disappeared.