Overview, company details, product information, news, events, rankings and Rep listings for Younique.
Younique is a Lehi, Utah-based beauty, skincare, body-care, and wellness direct-selling company founded in 2012 by Derek Maxfield and Melanie Huscroft. The company sells cosmetics, skincare, eye products, lip products, body products, and supplements through ecommerce, app-based sales tools, Brand Ambassadors, and Brand Affiliates. Younique grew rapidly as a social-selling beauty company, and Coty acquired a 60% controlling stake in 2017 before selling that stake back to Younique's original founders in 2019.
The company remains active and continues to use a direct-selling / MLM-style compensation structure. Current materials describe Brand Ambassadors and Brand Affiliates, retail commissions of up to 40%, sponsorship, upline relationships, activity requirements, team pay, title advancement, bonus pools, and incentive opportunities. Younique has faced criticism and self-regulatory scrutiny over earnings representations, including a 2023 DSSRC inquiry involving salesforce social-media claims, but no public record was identified showing a shutdown, bankruptcy, acquisition by another current owner, or discontinuation of the Younique business opportunity.
Younique currently offers three product lines ÃÆ'Ã'¢Ã¢'Ã'¬" the Moodstruck Eye Collection, Magnetic Nail Polish, and Younique Leggies. Younique's products are produced with the goal of making presenters and their customers feel beautiful and confident.
Company Goals
Younique's mission is 'to uplift, empower, validate, and ultimately build self-esteem in women around the world through high-quality products that encourage both inner and outer beauty and spiritual enlightenment; while also providing opportunities of personal growth and financial reward.'
Enrollment Options
New Younique Presenters enroll by logging into their Facebook account and signing up through Younique's Facebook application. The Younique starter kit includes everything a new Presenter needs to launch her business, including social media tools to help sell and market products, a personalized website, a start-up manual, 100 product cards, 250 business cards, a Younique Presenter status charm, pens, and a bank account with a debit card.
Compensation Plan
Younique Presenters earn personal sales commissions and sponsorship bonuses each time they personally sponsor someone into the company. Presenters receive their own Younique bank account with a debit card so that they can easily access their earnings.
Derek Maxfield, Co-Founder
Melanie Huscroft, Co-Founder
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LEHI, Utah, July 8, 2020 -- Kristi Hubbard, a direct-selling executive leader with a strong record of success, has been appointed President of Younique, effective July 13, 2020. Ms. Hubbard will assume the Chief Executive Officer role after a period of transition, during which Derek Maxfield, the company's Co-Founder and Chief Executive Officer, will continue to lead the business. Upon her appoi...
New York - January 10, 2017 - Coty Inc. announced today that it has entered into a partnership with the Founders of Younique, a leading online peer-to-peer social selling platform in beauty. Under the proposed agreement, Coty intends to acquire 60% of Younique while the Founders will own the remaining 40%. Younique's Founder and current CEO, Derek Maxfield, and Chief Visionary Officer, Melanie Hus...
LEHI, Utah, May 2, 2016 -- Rapidly becoming a worldwide sensation, Younique, the pioneer in social media-driven direct sales, announced today that it is bringing its groundbreaking cosmetic and skin care brand to Spain. After a number of successful global launches, Younique is excited to introduce the brand to the Spanish market.
"Younique is consistently evolving to create products that are no...
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