Mark W Hurst, Chief Marketing Officer
Within a week of learning about BookWise, Mark sold his interest in Salt Lake City's most award-winning advertising agency, where he served as the President and Chief Creative Officer to join the BookWise Executive Team. In Mark's 30-year career in advertising he has won hundreds of awards for his work and is considered a world-class leader in strategic and creative marketing. Mark spent 5 years in San Francisco working as Director of Brand Planning for DDB, the largest ad agency organization in the world. Mark has assisted many well-known businesses including Microsoft, Novell, Deloitte Consulting, Jiffy Lube, Evans & Sutherland, and Megahertz (now 3Com). He has been a featured speaker around the country on business-to-business branding and has authored a book on that subject.