Sungwhan Suh

In 1945, nearly 10 years after Yun introduced her oil, her son founded Amorepacific, a company that grew from the seeds she planted. Following his dream to "contribute to humanity by creating beauty and health through technology and care," he established Korea's first cosmetics research laboratory and dedicated focus on R&D and innovation. He also sought to restore and reinvigorate cherished traditions. In response to the decline of Korean tea culture, Sungwhan Suh began purchasing wasteland in Jeju Island and transforming it into lush tea fields, reviving Korea's rich history of tea culture, honoring the earth, and re-popularizing Korean green tea.